Google advertising for small businesses in the United States
You don't need a big budget to advertise on Google. We design small business campaigns that focus on what performs best: high-intent searches, your service area, your business hours, and your most profitable services. Every lead is tracked so you know whether your investment is working.
Updated:
- A tight, well-focused budget
- Only in your area and during your hours
- Tracked leads
Your business, first on Google
10 years building for businesses
Options for small businesses
How to get started based on your business.
-
Business Profile
Show up on Google Maps.
What Google advertising for your small business includes
The essentials, done right.
Focus
- Your most profitable services or products.
- Geographic area and schedule.
- Buying-intent keywords.
Presence
- Search ads.
- Optimized Google Business Profile.
- Call and WhatsApp buttons.
Control
- Call and message tracking.
- Simple monthly report.
- Recommendations for growth.
How we run Google advertising for your small business
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
-
Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Which Google campaign is right for you? Find out in a minute
Four questions to decide whether to start with Search, Shopping, Display, or YouTube.
We recommend
Full-service Google Ads management
We recommend
Google Ads for small businesses
We recommend
Search campaigns
Google for small businesses by industry
Local businesses that benefit most.
Restaurants
Nearby searches and reservations.
Beauty and wellness
Services people search for in your neighborhood.
Workshops
Urgent needs and specific services.
Boost button or a well-built campaign
Quick options tend to spend the budget on clicks that don’t convert.
Quick automated campaign
- Scope
- Very broad.
- Keywords
- Chosen by the platform.
- Results
- Clicks.
- Budget
- Gets spent fast.
PACOWEB small business campaign
- Scope
- Your area and your customer.
- Keywords
- Reviewed one by one.
- Results
- Calls, messages, and forms.
- Budget
- Goes further.
Have a small business and want to show up on Google? We’ll propose a plan that fits you.
Google advertising for small businesses FAQ
What’s the minimum budget?
We can start with modest amounts if the campaign is well focused, and we’ll recommend an amount based on your area and industry. Your ad budget is paid directly to the platform and is separate from our management fee.
Do I need a website?
It’s recommended. If you don’t have one, we can build a simple landing page for the campaign.
How is this different from a Google Maps profile?
The profile is free and organic; ads put you in prominent positions. They work best together.
Can I pause whenever I want?
Yes. Ads can be paused or adjusted at any time.
What else is Google advertising for small businesses called?
People also search for this as Google Ads for small businesses, advertising on Google with a small budget, or local Google advertising. It ties in with Google Ads, the Search Network, Performance Max, YouTube Ads, keywords, and cost per click, which we review with you when the project calls for them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote for your Google advertising
Tell us what you sell, which area you serve, and how much you’d like to invest per month.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.