Technical SEO
The best content won’t rank if Google can’t crawl, index, or understand it. Technical SEO fixes what you can’t see: crawl errors, duplicate pages, broken redirects, speed, the mobile version, sitemaps, canonical tags, and structured data. It’s the foundation everything else is built on.
Updated:
- Google crawls and indexes your website properly
- Errors fixed at the root
- A solid foundation for your content
The foundation of your SEO
900+ projects delivered
What technical SEO includes
Review and fix what Google needs.
Crawling and indexing
- Search Console, sitemap, and robots.txt.
- Excluded, duplicate, or orphan pages.
- Canonical and noindex tags.
Performance
- Core Web Vitals.
- Images, caching, and code.
- Mobile experience.
Structure
- Redirects and 404 errors.
- Structured data (schema).
- Architecture and URLs.
How we handle technical SEO
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Initial audit
We review your website’s technical health, content, links, and competition.
You: give us access to Search Console and Analytics
You get: an assessment and priorities -
Step 2: Keyword strategy
We decide which searches to target and which page answers each one.
You: confirm your priority services and products
You get: a keyword map -
Step 3: Technical and on-page optimization
We fix errors, speed, structure, titles, and content.
You: approve the changes to the website
You get: an optimized website -
Step 4: Content and authority
We create or improve content and build quality mentions and links.
You: share your business knowledge
You get: published content -
Step 5: Monthly measurement
We measure rankings, traffic, and organic leads, and adjust the plan.
You: review the report with us
You get: a report and next month’s plan
Technical issues we fix
Common on company websites.
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Non-indexed pages
Content Google doesn’t show.
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Duplicate content
Several URLs with the same content.
Ignoring technical issues or fixing them
Many websites invest in content built on a flawed foundation.
No technical review
- Indexing
- Pages missing from Google.
- Speed
- Slow on mobile.
- Errors
- Piling up.
- Content
- Underperforms.
Technical SEO by PACOWEB
- Indexing
- Controlled indexing.
- Speed
- Optimized.
- Errors
- Fixed and monitored.
- Content
- Reaches its full potential.
Do you have pages that don’t show up on Google? Let’s review your technical SEO.
What does your site need to rank? Find out in a minute
Four questions to find out whether your priority is technical SEO, content, or full-service SEO management.
We recommend
Technical SEO
We recommend
Title tags and meta descriptions
We recommend
Core Web Vitals
Technical SEO by type of website
Some of the businesses we do technical SEO for and what we prioritize for each.
Online stores
Filters, variants, and thousands of URLs.
Multilingual websites
Hreflang and country versions.
Redesigned websites
Redirects and migrations.
FAQ about technical SEO
What is technical SEO?
It's the part of SEO that makes sure search engines can crawl, index, and understand a site, and that it loads fast and works well on mobile.
Do you need server access?
Usually admin access to the website and Search Console is enough; in some cases we need hosting access.
How often is it reviewed?
We do a full initial review and then monthly monitoring.
Could you break something?
We work with backups and, when possible, in a staging environment before going live.
What else is technical SEO called?
Also searched for as technical SEO audit, technical optimization for Google, or Google indexing. It’s related to organic search rankings, on-page SEO, indexing, Core Web Vitals, structured data, and Search Console—topics we review with you when your project needs them.
Can’t find your question?
Related services
Services that pair well with this SEO work.
Which of these services do you need?
Audits: these services are related, but they solve different problems. Choose based on what you need.
- If you need to know why you’re not ranking and what to fix first: Professional SEO audit
- If you need to review your site’s security, errors, plugins, and technical health: Technical website audit
- If you need ongoing fixes for crawling, indexing, and speed: Technical SEO (you are here)
Get a quote for technical SEO
Tell us what platform your website uses and whether you see errors in Search Console.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.