Technology and marketing for clinics, medical practices, and medical centers in the US
A patient looks for a specialist on Google, compares reviews, and wants to book without calling three times. PACOWEB’s digital solutions for healthcare cover that entire journey: a website for your clinic or practice, online booking, telemedicine, EHR software, automated reminders, and healthcare marketing that follows each platform’s rules. All with careful handling of your patients’ sensitive data.
- Online booking and reminders
- Sensitive data, well protected
- Advertising within the policies
Technology for healthcare
Challenges we see in clinics and medical practices
Common problems and how we solve them.
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Schedule overloaded by phone
Receptionists spend the day confirming and rescheduling. An appointment system with WhatsApp and email reminders cuts down on calls and no-shows.
See appointment system -
Medical records on paper or in Excel
EHR software centralizes information, controls who sees it, and logs every change.
See clinical software -
Patients who can’t find you
If you don’t show up when people search for your specialty in your area, the patient goes to someone else. Local SEO and your Google Maps profile change that.
See healthcare SEO -
Disapproved ads
Google and Meta have strict rules for healthcare. We design campaigns that comply with their policies and don’t target by medical condition.
See healthcare advertising
Patient data: what you need to protect
In the United States, health data has special protection. You need the patient's informed consent and a published privacy policy, in line with the rules that apply to your practice.
Medical records also have their own custody and confidentiality rules, set out in Colombia’s Resolution 1995 of 1999. That’s why every healthcare project we build includes role-based access control, encrypted connections, and activity logging.
If you offer remote consultations, telehealth in the United States is subject to federal and state rules; your software should help you comply with them, not improvise.
- Forms with a privacy notice and a consent checkbox.
- SSL certificate and secure servers.
- Role-based access: physician, assistant, administrative staff.
- Scheduled backups.
- An AI use policy if you automate with it.
Everything we do for healthcare
Services grouped by category. Open each one to see the details.
Healthcare projects
Part of our portfolio, with details on two healthcare-related projects.
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PROINVE
Corporate website · Financial consulting
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Cardiolog
Website with appointment form · Cardiology lab
- Challenge
- A cardiology lab that needed to receive appointment requests online.
- Solution
- Website with an appointment form and services explained for patients.
- Technology
- WordPress
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Frutos Campestres
Online store · Fruit and vegetable delivery
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Life's Trip
Bilingual website · Travel agency
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Unidad Verificadora Latam Med Gas
Corporate website · Medical gas verification
- Challenge
- Communicating a specialized technical service for healthcare institutions.
- Solution
- A clear corporate website with services and direct contact.
- Technology
- WordPress
Does your practice still book appointments only by phone?
We show you how it would look with online booking and automated reminders.
Questions about healthcare technology
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Can I run Google ads for my clinic?
Yes, but Google restricts some treatments and products and requires certification in certain cases. We review your offering before creating the campaign to avoid disapprovals.
Does the telemedicine app include video calls?
It can, along with scheduling, payments, and document sharing. We define the scope based on your care model and put it in writing.
Is the EHR software compliant with regulations?
We design it with the confidentiality, access, and logging requirements of US healthcare regulations. Your practice confirms compliance with its legal or compliance advisor.
Can you connect the website to my current software?
In many cases, yes, if your software has an API or lets you export data. We check during the assessment.
Do you work with small practices?
Yes. An independent physician can start with a website and online booking, and grow from there.
Let’s talk about your clinic or practice
Tell us your specialty, how many providers you have, and how you schedule appointments today.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.