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PACOWEB

SEO and digital marketing for businesses in the United States

We help your business show up on Google when customers search for what you sell, with technical SEO, local SEO, useful content, and analytics that show what's working. We also manage social media and digital marketing strategies for small businesses in the United States and other countries.

SEO and digital marketing: Google rankings and content marketing

Visits you don’t pay for per click

46 services in SEO and digital marketing

Tools we use to measure and rank

  • WordPress
  • WooCommerce
  • Google Analytics
  • Google Tag Manager
  • Search Console
  • Semrush

SEO and digital marketing services

All 46 services are organized by type of work. If you don’t know where to start, an SEO audit tells you what’s holding your website back and in what order to fix it.

Technical, local, or content SEO? Where to start

SEO isn’t a single task. Depending on the state of your website and how your customers search for you, it makes sense to start with one area or another.

Types of SEO and digital marketing: Google rankings and content marketing
Types of SEO work based on your company’s situation
Type of SEOWhat it coversStart here if…
Technical SEO Site speed, crawling, indexing, structure, and structured data. Your website has good content but Google doesn’t show it, it loads slowly, or some pages don’t appear.
Local SEO Google Business Profile, reviews, city pages, and map presence. You serve customers in a city or area, like a clinic, an auto shop, or a retail store.
Content SEO Pages and articles that answer what your customers search for before they buy. Your website has few pages and your competitors show up for searches you don’t cover.
On-page SEO Titles, descriptions, headings, internal links, and images on every page. You already have the pages, but they aren’t optimized for the right searches.
SEO audit A complete assessment with priorities, expected impact, and owners. You don’t know what’s going wrong, or you lost traffic after a redesign or a Google update.

How we approach SEO and digital marketing

Rankings are built month by month. To be worth it, SEO has to focus on searches that bring in customers and be measured with data you understand.

SEO and digital marketing: Google rankings and content marketing for businesses
  • Keywords with purchase intent, not just the highest-volume ones: we prioritize searches from people ready to hire.

  • One page for each intent: we keep two pages on your site from competing for the same search.

  • Useful, original content, reviewed with you, with no filler or text repeated across pages.

  • Only practices Google accepts: no bulk link buying or tricks that put your domain at risk.

  • Search Console and Analytics set up to track rankings, clicks, and leads coming from Google.

  • Monthly report with what was done, how your key searches moved, and what’s next.

  • Coordination with your advertising: what we learn in Google Ads about which searches drive sales feeds your SEO strategy.

SEO and digital marketing FAQ

What people ask us most before we start ranking a website.

Can’t find your question?

Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).

How long does it take to see SEO results?

The first technical changes may show results within a few weeks, but ranking for competitive searches usually takes several months. It depends on the competition, the age of your domain, and how much content needs to be created.

Can you guarantee the top spot on Google?

No. Nobody controls Google’s results, and anyone who guarantees you a ranking is selling you snake oil. We commit to the work, to transparency, and to the metrics we can actually measure.

Which is better, SEO or Google advertising?

They complement each other. Google Ads advertising brings in leads from day one as long as you pay; Google SEO takes longer, but keeps bringing visits without paying for each click.

Do you do SEO for businesses in any US city or in other countries?

Yes. We do city-based SEO and local SEO for businesses in any US city, plus SEO for companies that sell in other countries, including multilingual websites.

Do you also manage social media?

Yes. We offer social media management and content creation, connected to your SEO and advertising strategy so every channel tells the same story.

Services that complement your SEO strategy

SEO works best on a fast, well-built website, and it performs better when combined with advertising and automation.

Want to know why your competitors show up on Google and you don’t?

Send your website to one of our advisors. We’ll tell you what’s holding back your rankings and what we’d do first.

Fill out the quote form

Talk directly to an advisor

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