Hotels and hostels
Direct bookings from Google.
SEO for hotels and travel businesses in the US
Travelers plan weeks ahead: they search for the destination, things to do, where to stay, and how to get there. Travel and hotel SEO puts you in those searches, from the destination guide to your rooms page. We work on your Google profile, content in Spanish and English, and a fast website with a booking engine, so your travel rankings turn into direct bookings and lower commissions to third parties.
Updated:
- More direct bookings
- Destination content that attracts travelers
- Spanish and English versions
Your destination, in every traveler's search
900+ projects delivered
What travel SEO includes
From destination to booking.
Landing page
- Guides to things to do in the area.
- Routes, seasons, and how to get there.
- Common traveler questions.
Hotel or tour
- A page for each room or package.
- Lodging structured data.
- Optimized photos.
Reputation and local
- Complete Google profile.
- Reviews on Google and travel platforms.
- Consistent listings across directories.
Rely on OTAs or add direct bookings
Online travel agencies bring volume, but they take a cut of every booking.
| Aspect | Online travel agencies only | OTAs plus your own SEO |
|---|---|---|
| Commission | On every booking. | Direct bookings with no third-party commission. |
| Guest relationship | Through a middleman. | Direct from first contact. |
| Brand | One option among many. | Your own website and content. |
| Low season | You depend on the platform's algorithm. | Content that keeps drawing searches. |
Do almost all your bookings come through third parties? Let's review your SEO.
Travel businesses
The hotel SEO options we're asked for most, so you can find yours.
Glamping and country stays
Weekend getaways near the city.
Tour operators
Experiences and excursions.
International travel
Travelers searching in English.
International and multilingual SEOHow we rank your travel business
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Initial audit
We review your website’s technical health, content, links, and competition.
You: give us access to Search Console and Analytics
You get: an assessment and priorities -
Step 2: Keyword strategy
We decide which searches to target and which page answers each one.
You: confirm your priority services and products
You get: a keyword map -
Step 3: Technical and on-page optimization
We fix errors, speed, structure, titles, and content.
You: approve the changes to the website
You get: an optimized website -
Step 4: Content and authority
We create or improve content and build quality mentions and links.
You: share your business knowledge
You get: published content -
Step 5: Monthly measurement
We measure rankings, traffic, and organic leads, and adjust the plan.
You: review the report with us
You get: a report and next month’s plan
Destinations and audiences
Here's how we tailor hotel SEO to each type of business, based on what each one usually needs most.
Beach destinations
Peak seasons and domestic travelers.
Nature and eco-tourism
Hiking, coffee, and birdwatching.
City hotels
Business and event travelers.
What kind of SEO does your business need? Find out in a minute
Four questions so we can recommend an SEO approach for your industry and area.
Your answers0 of 4
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Travel and hotel SEO FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Can you connect our booking engine?
Yes. We integrate the engine you already use or recommend one that fits your size.
Do I need content in English?
If you host international travelers, yes. They search in their own language, from their own country, weeks before they arrive.
How long does it take to see results?
Destination guides usually take months to rank. It's best to start before high season.
Do you guarantee more bookings?
No one can guarantee a position on Google, because the algorithm and the competition change; what we do guarantee is consistent work, best practices, and transparent reports.
How much does it cost?
It depends on how many languages, rooms, or packages you have, and on the competition in your destination.
What else is hotel SEO called?
It's also searched as hotel website SEO, tourism SEO, hotel marketing, or more direct bookings. The service ties in with Google Business Profile, Google Maps, customer reviews, “near me” searches, and consistent contact details, which we review with you when the project calls for it.
Related services
Services that pair well with this SEO work.
Which of these services do you need?
For travel and hotels: these services are related, but they solve different things. Choose based on what you need.
- If you need to attract bookings with advertising: Travel and hotel digital advertising
- If you need to rank your hotel or travel agency on Google: Travel and hotel SEO (you are here)
- If you need an app for your guests: Travel and hotel app development
- If you need a website with direct bookings: Hotel and travel web design
Get a quote for your hotel or tour SEO
Tell us your destination, what you offer, and which countries your travelers come from.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields