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LinkedIn advertising for US companies
LinkedIn does something no other platform does with as much precision: it reaches people by job title, employer, industry, and company size. We build B2B campaigns with native lead forms, valuable content, and follow-up to generate opportunities with the decision-makers you care about.
Updated:
- Targeting by job title and company
- Native lead forms
- B2B opportunities
Talk to the people who decide
900+ projects delivered
What LinkedIn advertising includes
Precision and valuable content.
Segmentation
- Job titles, functions, and seniority.
- Industries, company size, and target accounts.
- Your own account lists.
Content
- Guides, case studies, or events to offer.
- Image, video, and document ads.
- Lead generation forms.
Progress tracking
- Lead delivery to your CRM.
- Follow-up sequences.
- Opportunity tracking.
LinkedIn campaigns
Based on your sales cycle.
Events and webinars
Sign-ups from decision-makers.
Account-based marketing (ABM)
Specific companies.
B2B client acquisition strategiesB2B remarketing
Your website visitors.
Remarketing and retargeting adsWhich channel makes sense for you besides Google and Meta? Find out in a minute
Three questions to find out whether LinkedIn, TikTok, or a multichannel strategy fits you.
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We recommend
Digital advertising agency
One team that plans, runs, and tracks all your advertising.
Digital advertising agency
We recommend
LinkedIn Ads
Reach decision-makers by job title, company, and industry.
We recommend
Multichannel campaigns
All your channels with one goal and one budget.
Multichannel ad campaign management
How we build your LinkedIn campaigns
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Posting on LinkedIn vs. advertising on LinkedIn
Organic posts have limited reach.
| Aspect | Organic only | PACOWEB’s LinkedIn Ads |
|---|---|---|
| Scope | Your followers. | The decision-makers you choose. |
| Precision | None. | Job title, company, and industry. |
| Leads | Sporadic. | Forms with contact details. |
| Measurement | Engagement. | Sales opportunities. |
Do you sell to businesses and struggle to reach decision-makers? Let’s try LinkedIn Ads.
LinkedIn by industry
Businesses that sell to other businesses.
Technology and software
IT and operations managers.
Consulting
Executives and department heads.
Industrial suppliers
Purchasing and production.
LinkedIn advertising FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Is LinkedIn expensive?
Its cost per click is usually higher than on other networks, but the quality of B2B leads makes up for it when deal sizes are large.
What’s the minimum investment?
LinkedIn has minimum budgets per campaign; we recommend a test budget big enough to learn from. Your ad spend is paid directly to the platform and is separate from our management fee.
Does it integrate with my CRM?
Yes, forms can be sent to HubSpot, Zoho, or other CRMs.
Do I need a company page?
Yes, ads run from your company page; we’ll help you optimize it.
What other names is LinkedIn Ads known by?
Also known as LinkedIn ads, B2B ads, or LinkedIn for business. It ties in with LinkedIn Ads, TikTok Ads, B2B advertising, multichannel campaigns, and audience targeting, which we review with you when your project needs them.
Related services
Services that often complement this campaign.
Get a quote for LinkedIn advertising
Tell us which job titles, industries, and countries you want to reach.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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