Existing demand.
Google Ads managementMultichannel ad campaign management in the US
Your customers don’t live on a single channel: they search on Google, watch videos on YouTube, scroll Instagram, and check LinkedIn. We coordinate your campaigns across all of these channels with one goal, a budget that shifts toward what works, and tracking that shows how each channel contributes to the final result.
Updated:
- Coordinated channels
- Budget that shifts to what works
- Cross-channel tracking
Every channel, one goal
900+ projects delivered
What multichannel management includes
What multichannel campaigns include, broken down.
Plan
- Each channel’s role in the customer journey.
- Budget by channel and stage.
- Consistent messaging.
Execution
- Campaigns on Google, Meta, LinkedIn, TikTok, and YouTube.
- Creatives adapted to each format.
- Cross-channel remarketing.
Measurement
- Attribution and assisted conversions.
- Unified dashboard.
- Monthly budget reallocation.
How we manage your multichannel campaigns
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Channels we coordinate
We choose the ones your business needs.
Meta
Discovery and remarketing.
Meta Ads managementB2B decision-makers.
LinkedIn advertisingTikTok and YouTube
Video to generate demand.
TikTok advertisingSiloed channels or a multichannel strategy
Every platform takes credit for the sale; reality is more complicated.
Siloed channels
- Budget
- Fixed per channel.
- Messages
- Disconnected.
- Measurement
- Each platform on its own.
- Decisions
- By each platform’s own metric.
PACOWEB multichannel
- Budget
- Shifts based on results.
- Messages
- Consistent at each stage.
- Measurement
- A unified view.
- Decisions
- By total cost per customer.
Investing in several channels and don’t know which one works? Let’s unify your tracking.
Which channel makes sense for you besides Google and Meta? Find out in a minute
Three questions to find out whether LinkedIn, TikTok, or a multichannel strategy fits you.
Your answers0 of 3
We recommend
Digital advertising agency
One team that plans, runs, and tracks all your advertising.
Digital advertising agency
We recommend
LinkedIn Ads
Reach decision-makers by job title, company, and industry.
LinkedIn advertising
We recommend
Multichannel campaigns
All your channels with one goal and one budget.
Multichannel strategies by industry
Businesses with long buying journeys.
Higher education
Applicants who research for months.
Real estate
High-value decisions.
Retail
Repeat purchases and cross-channel remarketing.
Multichannel ad campaign management FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
How many channels do I need?
The ones your customers use and your budget can properly sustain; sometimes two well-managed channels outperform five neglected ones.
How do you know which channel worked?
We use unified tracking with GA4, assisted conversions, and, when possible, CRM data.
What budget is needed?
It depends on the channels and the market. Your ad spend is paid directly to the platform and is separate from our management fee.
Does it include creative production?
Yes, we adapt creatives for each channel based on the agreed scope.
What other names are multichannel campaigns known by?
It’s also searched for as omnichannel marketing, multi-channel advertising, or cross-channel advertising. It’s related to LinkedIn Ads, TikTok Ads, B2B advertising, multichannel campaigns, and audience targeting, topics we review with you when your project needs them.
Related services
Services that often complement this campaign.
Get a quote for your multichannel strategy
Tell us which channels you invest in today and what your goal is.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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