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Facebook advertisingMeta Ads management for US businesses
We manage your advertising across the Meta ecosystem (Facebook, Instagram, Messenger, and WhatsApp) as a single strategy: campaigns structured by customer stage, tracking with the pixel and Conversions API, creatives under constant testing, and optimization based on cost per customer, not likes.
Updated:
- Facebook, Instagram, and WhatsApp together
- Advanced tracking
- Creatives under continuous testing
One strategy, all of Meta
900+ projects delivered
What management covers
The Meta Ads management variations we’re asked for most, so you can spot yours.
Stories, Reels, and catalog.
Instagram advertisingClick to WhatsApp
Conversations with your team.
Initial audit
Assessment of your current account.
Meta Ads campaign audit and optimizationFacebook, Instagram, or both? Find out in a minute
Three questions to guide your Meta Ads spend.
Your answers0 of 3
We recommend
Meta Ads management
Facebook and Instagram coordinated in one strategy.
What Meta Ads management includes
A complete, consistent operation.
Structure
- Campaigns by stage: awareness, consideration, conversion.
- Your own, lookalike, and broad audiences.
- Budget allocated by results.
Measurement
- Pixel and Conversions API.
- Prioritized events.
- CRM connection when applicable.
Creative
- Schedule of new creatives.
- Angle and format testing.
- Learnings report.
Meta Ads by industry
Where we work most often.
E-commerce
Catalog, remarketing, and sales.
Education
Applicants by program.
Health and aesthetics
Appointments that comply with Meta’s policies.
How we manage your Meta Ads
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Standalone campaigns or a Meta strategy
Multiple campaigns competing against each other drive up the cost of results.
Standalone campaigns
- Structure
- Campaigns that compete with each other.
- Creative
- The same creatives for months.
- Measurement
- Partial.
- Decisions
- By gut feeling.
PACOWEB strategy
- Structure
- Coordinated stages.
- Creative
- Refreshes and testing.
- Measurement
- Pixel and server-side.
- Decisions
- By cost per customer.
Were your Meta campaigns working and now they’re not? Let’s review the structure and creative.
Meta Ads management FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
What does the report include?
Spend, results, cost per lead or sale, learnings, and next steps, in plain language.
Who creates the creatives?
We can create them or work with your team’s; we define it in the scope.
Do you work with my CRM?
Yes, we can send leads to your CRM and use their quality to optimize.
Is there a minimum commitment?
We recommend at least three months to optimize with data, but we agree on it with you.
What other names is Meta Ads management known by?
It’s also searched for as Meta Ads agency, Facebook and Instagram advertising, or social media campaign management. It’s related to Facebook Ads, Instagram Ads, the Meta pixel, custom audiences, and remarketing, topics we review with you when your project needs them.
Related services
Services that often complement this campaign.
Get a quote for your Meta Ads management
Tell us what you sell, how much you invest today, and what results you’re after.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields