Declining results
Campaigns that used to work and stopped.
Meta Ads campaign audit and optimization in the US
We review your Facebook and Instagram campaigns from end to end: Business Manager setup, pixel and Conversions API, campaign structure, audiences, frequency, creatives, and lead quality. We give you clear findings and apply the improvements with the biggest impact on your cost per customer.
Updated:
- Tracking reviewed in depth
- Creatives evaluated
- Improvements applied
Your Meta Ads, in order
10 years building for businesses
What the Meta Ads audit includes
What a Meta Ads audit includes, broken down piece by piece.
Technical
- Business Manager, permissions, and domain.
- Pixel, Conversions API, and events.
- Event quality.
Campaigns
- Structure and budget.
- Audiences and overlap.
- Frequency and ad fatigue.
Creative
- Performance by creative and format.
- Recommendations for new angles.
- Testing plan.
Stay the course or audit and optimize
Meta campaigns lose performance when creatives wear out or tracking breaks.
Stay the course
- Measurement
- Not reviewed.
- Creative
- Same creatives for months.
- Audiences
- Overlapping.
- Result
- Rising costs.
PACOWEB audit
- Measurement
- Pixel and server verified.
- Creative
- Refresh plan.
- Audiences
- Organized.
- Result
- Measurable improvements.
Have your Facebook and Instagram results gotten worse? Let’s find out what happened.
Typical situations
Why clients call us.
Questionable tracking
Conversions that don’t add up.
Conversion tracking with Google Tag ManagerRestricted accounts
Policy issues or rejected ads.
Ongoing management
After the audit.
Meta Ads managementHow we audit your Meta Ads
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Audit
We review the structure, settings, tracking, and history of your campaigns.
You: give us read-only access
You get: a prioritized list of findings -
Step 2: Improvement plan
We rank fixes by impact and effort.
You: confirm the priorities
You get: an action plan -
Step 3: Implementation
We apply the changes or guide your team through them.
You: approve the changes
You get: fixed accounts -
Step 4: Follow-up
We compare metrics before and after the changes.
You: review the results
You get: an impact report
Audits by business type
Some of the businesses we’ve done Meta Ads audits for and what we prioritize for each.
Online stores
Catalog, purchases, and remarketing.
Businesses that sell on WhatsApp
Messaging campaigns.
Education
Forms and applicant quality.
What do your current campaigns need? Find out in a minute
Four questions to tell whether the problem is tracking, optimization, budget, or strategy.
Your answers0 of 4
We recommend
Remarketing
Reach people who have already shown interest.
Remarketing and retargeting ads
We recommend
Campaign optimization
Improve the cost per result of what you already have.
Ad campaign optimization
We recommend
Conversion tracking
Track forms, phone calls, and WhatsApp correctly.
Conversion tracking with Google Tag Manager
We recommend
Meta Ads audit
Review and fix your Facebook and Instagram campaigns.
Meta Ads campaign audit and optimization FAQ
What access do you need?
Partner or analyst access in your Business Manager.
Can you recover a restricted account?
We help you with the review and appeal process with Meta, although the final decision rests with the platform.
How long does it take?
A few business days for the assessment; improvements are implemented afterward.
Do you manage the campaigns afterward?
If you’d like, we can continue with monthly management of your campaigns.
What other names are used for a Meta Ads audit?
Also known as a Facebook Ads review, an Instagram campaign assessment, or Meta Ads optimization. It’s related to Google Analytics 4, Google Tag Manager, conversions, ROAS, and A/B testing, topics we review with you when the project calls for them.
Can’t find your question?
Related services
Services that often complement this campaign.
Request your Meta Ads audit
Tell us how much you spend on Facebook and Instagram and what has changed in your results.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields