Google Ads
Search, Shopping, and Performance Max.
Google Ads account auditAd campaign optimization for US businesses
If you already advertise but your cost per lead or per sale is high, the problem usually comes from small issues that pile up: structure, keywords, audiences, bids, tired ads, or pages that don’t convert. We optimize your current campaigns with a plan ranked by impact, so the same budget goes further.
Updated:
- Same budget, better results
- A plan ranked by impact
- Documented changes
Get more from your investment
900+ projects delivered
What optimization includes
A full review and measurable improvements.
Review
- Campaign structure and budget.
- Keywords, search terms, and audiences.
- Conversion tracking.
Improvements
- Bid and strategy adjustments.
- New ads and creatives.
- Exclusions and negative keywords.
Conversion
- Landing page review.
- Forms and WhatsApp.
- A/B testing.
Raise the budget or optimize
Spending more on inefficient campaigns only multiplies the problem.
| Aspect | Raise the budget | Optimize with PACOWEB |
|---|---|---|
| Cost per customer | The same or worse. | Lower. |
| Wasted spend | Goes up. | Goes down. |
| Learning | None. | What works and why. |
| Next step | More spend. | Scale what works. |
Are your campaigns getting more expensive? Let’s optimize them the right way.
What we optimize
On the most widely used platforms.
Meta Ads
Facebook and Instagram.
Meta Ads campaign audit and optimizationLanding pages
Where conversions are won or lost.
Landing pages for ad campaignsMeasurement
Conversions tracked correctly.
Conversion tracking with Google Tag ManagerHow we optimize your campaigns
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Audit
We review the structure, settings, tracking, and history of your campaigns.
You: give us read-only access
You get: a prioritized list of findings -
Step 2: Improvement plan
We rank fixes by impact and effort.
You: confirm the priorities
You get: an action plan -
Step 3: Implementation
We apply the changes or guide your team through them.
You: approve the changes
You get: fixed accounts -
Step 4: Follow-up
We compare metrics before and after the changes.
You: review the results
You get: an impact report
Optimization by account type
Here’s how we tailor campaign optimization to each type of business, with what each one usually needs most.
Self-managed small businesses
Campaigns built without ongoing support.
Inherited accounts
Campaigns from previous agencies.
Growing accounts
Scale without losing efficiency.
What do your current campaigns need? Find out in a minute
Four questions to tell whether the problem is tracking, optimization, budget, or strategy.
Your answers0 of 4
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Remarketing
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Campaign optimization
Improve the cost per result of what you already have.
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Conversion tracking
Track forms, phone calls, and WhatsApp correctly.
Conversion tracking with Google Tag Manager
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Meta Ads audit
Review and fix your Facebook and Instagram campaigns.
Meta Ads campaign audit and optimization
Ad campaign optimization FAQ
How long until I see improvement?
Some changes pay off in days; others need weeks while the platforms learn.
Do I have to switch agencies?
Not necessarily. We can do a one-time optimization or support your current team.
Will I lose my campaign history?
No. We optimize your existing accounts and keep their history.
Is it a one-time or monthly service?
It can be a one-time optimization or ongoing monthly management.
What else is campaign optimization called?
People also search for this as improving Google Ads campaigns, lowering cost per lead, or ad spend optimization. It ties in with Google Analytics 4, Google Tag Manager, conversions, ROAS, and A/B testing, which we review with you when the project calls for them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote to optimize your campaigns
Tell us which platforms you invest in, how much per month, and what results you get today.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields