Remarketing and retargeting for businesses in the US
Most visitors leave without buying or reaching out. Remarketing lets you show them your offer again on Google, YouTube, Facebook, and Instagram, with messages based on what they saw: the product they left in the cart, the service they looked at, or the content they downloaded. It’s one of the best-performing campaign types because it speaks to people who have already shown interest.
Updated:
- You speak to people who already showed interest
- Messages based on what they viewed
- Frequency capping
Bring back the ones who left
10 years building for businesses
Types of remarketing
These are the most common remarketing options and what each one is for.
What do your current campaigns need? Find out in a minute
Four questions to tell whether the problem is tracking, optimization, budget, or strategy.
We recommend
Remarketing
We recommend
Campaign optimization
We recommend
Conversion tracking
We recommend
Meta Ads audit
What remarketing includes
Audiences, messaging, and control.
Audiences
- Visitors by page, product, or time on site.
- Abandoned carts.
- Video and social media engagement.
Messages
- Dynamic ads with viewed products.
- Messages by customer stage.
- Offers for people who hesitated.
Control
- Frequency caps.
- Excluding customers who already bought.
- Privacy and cookie compliance.
Remarketing by industry
Some of the businesses we run remarketing for and what we prioritize for each.
E-commerce
Abandoned carts.
Education
Applicants who didn’t finish enrolling.
Real estate
Prospects who viewed a project.
How we build your remarketing campaigns
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Audit
We review the structure, settings, tracking, and history of your campaigns.
You: give us read-only access
You get: a prioritized list of findings -
Step 2: Improvement plan
We rank fixes by impact and effort.
You: confirm the priorities
You get: an action plan -
Step 3: Implementation
We apply the changes or guide your team through them.
You: approve the changes
You get: fixed accounts -
Step 4: Follow-up
We compare metrics before and after the changes.
You: review the results
You get: an impact report
Generic vs. segmented remarketing
Chasing everyone with the same ad wears people out and doesn’t convert.
| Aspect | Generic remarketing | PACOWEB’s remarketing |
|---|---|---|
| Audience | All visitors. | Based on interest and stage. |
| Message | The same for everyone. | Related to what they viewed. |
| Frequency | No limit. | Controlled. |
| Current customers | They keep seeing ads. | Excluded or shown a different offer. |
Getting visitors who don’t convert? Remarketing can win some of them back.
Remarketing and retargeting ads FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Is remarketing legal?
Yes, with a proper cookie notice and privacy policy; we’ll help you set them up.
Isn’t it annoying for people?
It can be if it isn’t controlled; that’s why we cap frequency and duration.
How much traffic do I need?
Platforms require a minimum number of users in an audience; with moderate traffic, it’s already possible.
How much should you invest?
It usually takes less budget than other campaigns. Your ad spend is paid directly to the platforms and is separate from our management fee.
What other names is remarketing known by?
Also known as retargeting, ads for website visitors, or abandoned cart recovery. It ties in with Google Analytics 4, Google Tag Manager, conversions, ROAS, and A/B testing, which we review with you when your project needs them.
Related services
Services that often complement this campaign.
Get a quote for remarketing
Tell us how much traffic your website gets and what you want visitors to do.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.