Google Shopping
Products with photo and price.
Google Shopping campaignsDigital advertising for online stores in the United States
An online store without qualified traffic is a shop window on an empty street. We build e-commerce campaigns that combine Google Shopping, Meta Ads with your catalog, and dynamic remarketing, with tracking of sales and their value, so you invest more in the products and audiences that bring in margin and less in the ones that only spend.
Updated:
- Sales tracked with their value
- Catalog on Google and Meta
- Abandoned cart remarketing
Traffic that buys
10 years building for businesses
What your store’s advertising includes
From technical setup to margin-based optimization.
Technical
- Merchant Center and Meta catalog.
- Pixel, Conversions API, and GA4.
- Purchase events with value.
Campaigns
- Google Shopping or Performance Max.
- Meta Ads with your catalog.
- Dynamic remarketing.
Profitability
- Return on ad spend.
- Your best-selling, best-performing products.
- Seasonality and key dates.
E-commerce campaigns
The ones that drive the most sales.
Instagram and Facebook
Discovery and catalog.
Instagram advertisingAbandoned carts
Recover incomplete purchases.
Remarketing and retargeting adsRepurchase emails
Repeat customers.
Email automationWhich acquisition strategy do you need? Find out in a minute
Four questions about your business so we can recommend where to start generating customers.
Your answers0 of 4
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B2B acquisition strategy
A complete plan to win business clients.
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Landing pages for campaigns
Pages that turn visits into leads.
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How we build your store’s advertising
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Gut-feel vs. profit-driven advertising
Selling a lot doesn’t always mean making money.
| Aspect | Gut-feel advertising | PACOWEB’s profit-driven advertising |
|---|---|---|
| Measurement | Clicks and visits. | Sales and revenue. |
| Investment | The same across the whole catalog. | Based on margin and performance. |
| Remarketing | None. | Dynamic, with viewed products. |
| Decisions | Monthly. | Weekly, with data. |
Does your store get traffic but few sales? Let’s review your tracking and strategy.
Stores we help grow
Common e-commerce categories.
Beauty and personal care
Repurchase and loyalty.
Home and decor
Visual, higher-value purchases.
Tools and technology
Comparison by product.
E-commerce advertising FAQ
Does it work with WooCommerce and Shopify?
Yes, we set up tracking and catalogs for both platforms and others.
What is ROAS?
It's return on ad spend: how many dollars in sales each dollar of ad spend brings in.
How long until I see sales?
It depends on your catalog and budget; the first few weeks are a learning period.
How much should you invest?
We set it based on your margin and your goals. Your ad spend is paid directly to the platforms and is separate from our management fee.
What other names is e-commerce advertising known by?
Also known as e-commerce ads, online store ads, or online store marketing. It ties in with lead forms, cost per lead, landing pages, WhatsApp, and CRM, which we review with you when your project needs them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote for your store’s advertising
Tell us which platform your store runs on, what you sell, and how much you sell online today.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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