Welcome
The first impression for every new contact.
Email automation and email marketing
We set up automated emails that arrive at the right moment: welcomes for new subscribers, lead nurturing, purchase confirmations, repeat-purchase reminders, and win-back emails for inactive customers. All with your brand’s design, strong deliverability, and metrics that show what’s working.
Updated:
- Emails at just the right moment
- Designed with your brand
- Strong deliverability
Your outbox on autopilot
900+ projects delivered
Automated emails we set up
The ones that drive the most results.
Transactional
Confirmations, invoices, and shipping notices.
Notification and reminder automationRepeat purchases
Reminders when a product is running low.
Sales follow-up
Sequences for prospects who are still evaluating.
Lead follow-up automationWhich part of your sales process should you automate? Find out in a minute
Four questions about your sales process so we can recommend where to start.
Your answers0 of 4
We recommend
Automate the sales process
From first contact to close, with automated tasks and alerts.
Sales process automation
We recommend
Automate lead follow-up
Reminders and messages that keep every opportunity alive.
Lead follow-up automation
We recommend
Automate your CRM
Have the CRM fill itself and trigger the actions for each stage.
CRM automation
We recommend
Marketing automation
Campaigns, segments, and messages sent based on behavior.
Marketing automation
We recommend
Automate email
Welcome, nurture, and repeat-purchase sequences that run on their own.
We recommend
Automate WhatsApp
Replies, catalogs, and alerts on WhatsApp Business through its official API.
WhatsApp Business automation
We recommend
Capture and score leads
Every contact logged, scored, and assigned instantly.
Lead capture and scoring automation
What email automation includes
Strategy, design, technical setup, and measurement.
Sequences
- Welcome and brand introduction.
- Nurturing based on interests.
- Repeat purchase, renewal, and reactivation.
Design and content
- Customizable templates with your branding.
- Clear copy with calls to action.
- Personalization with contact data.
Technical setup and measurement
- SPF, DKIM, and DMARC authentication for your domain.
- List cleaning and unsubscribe management.
- Opens, clicks, and sales from email.
Automated email by industry
Businesses that run on their customer relationships.
E-commerce
Welcome, abandoned cart, and repeat purchase.
Online learning
Course launches, class reminders, and certificates.
Consulting and professional services
Expert content that builds trust.
How we automate your email
We start with the process that takes up the most of your time, automate it, measure the savings, and move on to the next one. No never-ending projects.
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Step 1: Process mapping
We look at how the task is done today, who does it, how long it takes, and which tools it lives in.
You: walk us through the process step by step
You get: a process map and the current time spent -
Step 2: Workflow design
We define triggers, rules, exceptions, and the points where a person steps in.
You: validate the rules and exceptions
You get: a diagram of the automated workflow -
Step 3: Build and testing
We build the workflow with test data and run it alongside the manual process.
You: review the test results
You get: an automation working in testing -
Step 4: Go-live
We activate the workflow, set up error alerts, and train whoever supervises it.
You: appoint an internal owner
You get: a live workflow and an operations guide -
Step 5: Measurement and fine-tuning
We compare time spent and errors before and after, and fine-tune as needed.
You: report special cases to us
You get: a savings report and adjustments
Occasional newsletters vs. automated email
An occasional newsletter doesn’t build a relationship.
| Aspect | Manual newsletters | Automated email by PACOWEB |
|---|---|---|
| Frequency | Whenever there’s time. | Consistent and timely. |
| Relevance | The same message for everyone. | Based on each contact’s stage. |
| Deliverability | Lots of emails landing in spam. | Authenticated domain and clean lists. |
| Results | Opens only. | Clicks, conversions, and sales. |
Are your emails landing in spam, or is nobody opening them? Let’s review your setup and your sequences.
FAQ about email automation
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Why are my emails going to spam?
It’s usually caused by an unauthenticated domain, outdated lists, or content with spam signals. We review and fix each one.
Which platform do I need?
It depends on your volume and budget: Brevo, Mailchimp, ActiveCampaign, HubSpot, or Klaviyo, among others.
Can I use my current contact list?
Yes, if your contacts gave their consent. We clean and segment the list before sending.
How often should I send?
Automated sequences go out based on each contact’s behavior; for newsletters, we agree on a sustainable frequency together.
What else is automated email called?
People also search for this as automated email marketing, automated emails, or email sequences. It relates to CRM, lead follow-up, automated email marketing, sales funnels, and lead scoring, topics we review with you when the project calls for them.
Related services
Automations that usually go hand in hand with this one.
Get a quote for automated email
Tell us which email platform you use, how many contacts you have, and which sequences you need.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields