Automated email
Welcome, nurturing, and repeat-purchase sequences.
Email automationMarketing automation
We automate your marketing so each person gets the right message based on what they do: viewed a product, downloaded a guide, abandoned a cart, or hasn’t bought in months. We segment your list, build the workflows, and support content production with AI, so your marketing keeps working even when your team is off.
Updated:
- Behavior-based messages
- Leads nurtured all the way to the sale
- AI-assisted content
Marketing that runs itself
10 years building for businesses
What marketing automation includes
Data, workflows, and content working together.
Data and segments
- Contacts unified from your website, social media, and sales.
- Segments by interest, stage, and behavior.
- Tracking of visits and interactions.
Workflows
- Welcome, nurturing, and repeat purchase.
- Abandoned cart and reactivation.
- Qualified lead handoff to sales.
Content
- Emails and messages in your voice.
- Variations created with AI assistance.
- A/B testing and performance reports.
How we automate your marketing
We start with the process that takes up the most of your time, automate it, measure the savings, and move on to the next one. No never-ending projects.
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Step 1: Process mapping
We look at how the task is done today, who does it, how long it takes, and which tools it lives in.
You: walk us through the process step by step
You get: a process map and the current time spent -
Step 2: Workflow design
We define triggers, rules, exceptions, and the points where a person steps in.
You: validate the rules and exceptions
You get: a diagram of the automated workflow -
Step 3: Build and testing
We build the workflow with test data and run it alongside the manual process.
You: review the test results
You get: an automation working in testing -
Step 4: Go-live
We activate the workflow, set up error alerts, and train whoever supervises it.
You: appoint an internal owner
You get: a live workflow and an operations guide -
Step 5: Measurement and fine-tuning
We compare time spent and errors before and after, and fine-tune as needed.
You: report special cases to us
You get: a savings report and adjustments
Common marketing automations
Workflows with proven ROI.
Abandoned cart
Reminders that win back sales.
Lead capture
Forms and campaigns connected to your CRM.
Lead capture and scoring automationWhatsApp campaigns
Segmented messages with opt-in consent.
WhatsApp Business automationMass campaigns or automated marketing
Sending the same thing to everyone doesn’t work anymore.
| Aspect | Mass campaigns | Automated marketing by PACOWEB |
|---|---|---|
| Message | Same for everyone. | Based on interest and behavior. |
| Timing | Whenever the team can send. | When the person is interested. |
| Effort | Every campaign from scratch. | Workflows that never stop working. |
| Results | Hard to attribute. | Measured by workflow and by sale. |
Have a contact list you’re not putting to work? Let’s talk about how to activate it.
Which part of your sales process should you automate? Find out in a minute
Four questions about your sales process so we can recommend where to start.
Your answers0 of 4
We recommend
Automate the sales process
From first contact to close, with automated tasks and alerts.
Sales process automation
We recommend
Automate lead follow-up
Reminders and messages that keep every opportunity alive.
Lead follow-up automation
We recommend
Automate your CRM
Have the CRM fill itself and trigger the actions for each stage.
CRM automation
We recommend
Marketing automation
Campaigns, segments, and messages sent based on behavior.
We recommend
Automate email
Welcome, nurture, and repeat-purchase sequences that run on their own.
Email automation
We recommend
Automate WhatsApp
Replies, catalogs, and alerts on WhatsApp Business through its official API.
WhatsApp Business automation
We recommend
Capture and score leads
Every contact logged, scored, and assigned instantly.
Lead capture and scoring automation
Marketing automation by industry
Businesses that get the most from automated marketing.
Online stores
Abandoned carts, repeat purchases, and recommendations.
Education and courses
Prospective student nurturing and launches.
B2B services
Content that educates before the sales meeting.
Marketing automation FAQ
Which tools do you use?
We work with platforms such as HubSpot, Brevo, Mailchimp, ActiveCampaign, or Klaviyo, depending on your size and budget.
Do I need a lot of contacts to get started?
No. What matters is having opted-in contacts and a well-designed workflow.
Does it comply with data privacy laws?
We design workflows with prior consent, an opt-out option, and data use in line with CAN-SPAM, the TCPA, and the privacy laws that apply to your business.
Do you write the content?
Yes, we can write it with your team and AI assistance, always with human review.
What else is marketing automation called?
It’s also known as automated campaigns or automated marketing. It’s related to CRM, lead follow-up, automated email marketing, sales funnels, and lead scoring, topics we review with you when your project needs them.
Can’t find your question?
Related services
Automations that usually go hand in hand with this one.
Get a quote for marketing automation
Tell us what you sell, how many contacts you have, and which marketing tools you use today.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields