Sales and conversion funnels for US businesses
Few people buy the first time they see you. A conversion funnel organizes the whole journey: the ad that sparks interest, the page that persuades, the WhatsApp message or email that answers questions, the reminder that re-engages, and the offer that closes. We design it, connect it, and measure where people drop off so we can fix it.
Updated:
- The full journey, designed
- Automatic follow-up
- Leaks found and fixed
From interest to purchase
900+ projects delivered
What your conversion funnel includes
Each stage with its own goal and metric.
Attraction
- Ads for cold audiences.
- Content that educates.
- Remarketing to interested prospects.
Conversion
- Landing pages for each stage.
- Forms and WhatsApp.
- Offers and guarantees.
Progress tracking
- Email and WhatsApp sequences.
- Alerts to the sales team.
- Dashboard with conversion by stage.
How we build your funnel
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Funnels we build
Depending on your sales model.
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Webinar or class funnel
Educate before you sell.
Direct-to-sale ad or full funnel
Asking a stranger to buy rarely works.
Direct ad
- Cold audience
- It gets lost.
- Progress tracking
- None.
- Measurement
- Only the last click.
- Improvement
- Hard to tell what’s failing.
PACOWEB funnel
- Cold audience
- People are educated and reminded.
- Progress tracking
- Automated.
- Measurement
- Every stage.
- Improvement
- Leaks identified.
Getting traffic but few sales? Let’s design the funnel you’re missing.
Which acquisition strategy do you need? Find out in a minute
Four questions about your business so we can recommend where to start generating customers.
We recommend
B2B advertising
We recommend
Advertising for service businesses
We recommend
Industrial advertising
We recommend
Real estate advertising
We recommend
Clinic advertising
We recommend
B2B acquisition strategy
We recommend
Landing pages for campaigns
We recommend
Conversion funnels
Funnels by business type
Every industry needs something different. These are the conversion funnel cases we handle most.
Digital products and courses
Free classes and launches.
Professional services
Assessments and meetings.
Retail
First purchase and repeat purchase.
Sales and conversion funnels FAQ
What tools are needed?
It depends on the funnel: an ad platform, landing pages, email or WhatsApp, and a CRM. We recommend only what you need.
How long does it take to set up?
A basic funnel can be ready in a few weeks.
How do I know where people drop off?
We track conversion at every stage on a dashboard.
Do I need a lot of traffic?
Not to get started; even moderate traffic shows you what to adjust.
What other names are conversion funnels known by?
It’s also searched for as sales funnel, marketing funnel, or digital sales process. It’s related to lead forms, cost per lead, landing pages, WhatsApp, and CRM, topics we review with you when your project needs them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote for your conversion funnel
Tell us what you sell, how customers find you today, and where you feel they drop off.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.