Instagram advertising for US businesses
Instagram is the storefront for visual brands. We create campaigns for Stories, Reels, and the feed that showcase your products or services and lead to direct messages, WhatsApp, or your store. We adapt creatives to the vertical format and test messaging to find what connects best with your audience.
Updated:
- Stories, Reels, and feed
- Creatives designed for vertical
- Catalog and direct messages
Your brand, at its best angle
10 years building for businesses
What your Instagram advertising includes
Creative designed for the format.
Formats
- Vertical Stories and Reels.
- Carousels and collections.
- Catalog ads.
Creative
- Recommendations for photos and videos.
- Short copy and clear calls to action.
- Variant testing.
Results
- Direct messages and WhatsApp.
- Store sales tracked.
- Remarketing to people who engaged.
How we create your Instagram campaigns
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Ways to use Instagram Ads
These are the most common Instagram Ads options and what each one is for.
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Direct messages
Conversations for services.
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Launches
New arrivals and collections.
Reuse creatives or create for Instagram
A cropped horizontal creative loses impact in Stories and Reels.
Reused creatives
- Format
- Cropped.
- First few seconds
- No hook.
- Copy
- Long.
- Results
- Engagement.
PACOWEB Instagram creatives
- Format
- Native vertical.
- First few seconds
- Designed to stop the scroll.
- Copy
- Short and clear.
- Results
- Messages and sales.
Is your brand visual but not making the most of Instagram? We can help.
Facebook, Instagram, or both? Find out in a minute
Three questions to guide your Meta Ads spend.
We recommend
Instagram Ads
We recommend
Meta Ads management
Instagram Ads by industry
Each industry needs something different. These are the Instagram Ads cases we handle most.
Fashion and beauty
Products that sell on looks.
Food and dining
Dishes and experiences.
Design and home decor
Spaces and home products.
Instagram advertising FAQ
Do I need a lot of followers?
No. Ads reach people who don’t follow you. Followers help build trust, but they’re not a requirement.
Do you create the content?
We can design creatives and give you guidelines for photos and videos; production depends on the agreed scope.
Can you sell directly on Instagram?
Yes, with a connected catalog and ads that lead to your store or to messages.
How much should you invest?
We start with a test budget and scale what works. Your ad budget is paid directly to the platform and is separate from our management fee.
What else is Instagram Ads called?
People also search for this as Instagram ads, Instagram ad campaigns, or Reels and Stories ads. It ties in with Facebook Ads, Instagram Ads, the Meta Pixel, custom audiences, and remarketing, which we review with you when the project calls for them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote for your Instagram advertising
Tell us what you sell and what visual content you have today.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.