WooCommerce
WordPress stores.
WooCommerce SEOE-commerce SEO
Every product search on Google is a sales opportunity you don’t pay per click for. We handle SEO for stores on Shopify, WooCommerce, VTEX, and other platforms: categories that capture broad searches, unique product pages, buying guides that attract traffic, and a technical foundation that keeps filters and duplicates under control.
Updated:
- Sales from Google without paying per click
- Optimized categories and product pages
- Shopping content that attracts buyers
Your catalog, found on Google
10 years building for businesses
Platforms we work with
These are the most common e-commerce SEO options and what each one is for.
Shopify
Shopify stores.
VTEX and others
Enterprise platforms.
E-commerce advertising
Immediate sales while your SEO grows.
E-commerce advertisingWhat kind of SEO does your business need? Find out in a minute
Four questions so we can recommend an SEO approach for your industry and area.
Your answers0 of 4
We recommend
Small business SEO
The essentials for showing up on Google on a tight budget.
Small business SEO
We recommend
E-commerce SEO
Products and categories that sell from Google.
What e-commerce SEO includes
Technical, catalog, and content.
Architecture
- Categories based on real searches.
- Filters and controlled indexing.
- Breadcrumbs and internal links.
Catalog
- Product pages with unique descriptions.
- Product structured data.
- Optimized images.
Content
- Buying guides and comparisons.
- FAQs by category.
- Tracking organic sales.
Stores by category
Every industry needs something different. These are the e-commerce SEO cases we handle most.
Beauty and fashion
Lots of product variants.
Home services
Searches by product type.
Technology and tools
Part-number searches.
How we handle your store’s SEO
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
-
Step 1: Initial audit
We review your website’s technical health, content, links, and competition.
You: give us access to Search Console and Analytics
You get: an assessment and priorities -
Step 2: Keyword strategy
We decide which searches to target and which page answers each one.
You: confirm your priority services and products
You get: a keyword map -
Step 3: Technical and on-page optimization
We fix errors, speed, structure, titles, and content.
You: approve the changes to the website
You get: an optimized website -
Step 4: Content and authority
We create or improve content and build quality mentions and links.
You: share your business knowledge
You get: published content -
Step 5: Monthly measurement
We measure rankings, traffic, and organic leads, and adjust the plan.
You: review the report with us
You get: a report and next month’s plan
A store that depends on ads or a store with SEO
Relying only on ads makes every sale more expensive.
| Aspect | Ads only | Ads plus SEO by PACOWEB |
|---|---|---|
| Cost per sale | Always paid. | Organic traffic with no cost per click. |
| Catalog | Invisible in organic Google results. | Categories and products indexed. |
| Content | None. | Guides that attract buyers. |
| Long term | Dependence. | A channel you own. |
Does your store only sell when you pay for ads? Let’s build your organic traffic.
FAQ about e-commerce SEO
Does it work with Shopify?
Yes, although Shopify has some structural limitations, which we work around using the options it offers.
What should I do with out-of-stock products?
It depends: keep them with alternatives, redirect them, or remove them. We decide case by case so you don’t lose rankings.
Do I need a blog?
It helps a lot with buying guides; we decide in the strategy.
Do you guarantee sales?
No one can guarantee a position on Google, because the algorithm and the competition change; what we do guarantee is consistent work, best practices, and transparent reports.
What else is e-commerce SEO called?
Also searched for as e-commerce SEO, online store SEO, or SEO for Shopify. It’s related to Google Business Profile, Google Maps, customer reviews, “near me” searches, and consistent contact details—topics we review with you when your project needs them.
Can’t find your question?
Related services
Services that pair well with this SEO work.
Get a quote for your store’s SEO
Tell us your platform, how many products you have, and which categories matter most.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields