Developers and builders
New projects.
Real estate SEO for agencies and builders in the US
Before visiting a project, buyers search Google by area, property type, and price. We handle SEO for real estate agencies and developers so your projects and properties show up in those searches, with complete project pages, neighborhood and area guides, indexable listings, and content that answers buyers’ questions.
Updated:
- Projects found by area
- Indexable property listings
- Buyer guides
Your projects, on Google
900+ projects delivered
Real estate businesses we serve
The real estate SEO variations we’re asked for most, so you can find yours.
Real estate agencies
Homes for sale and for rent.
Vacation and resort projects
Second homes and investment properties.
Real estate advertising
Works alongside paid ads.
Real estate advertisingWhat kind of SEO does your business need? Find out in a minute
Four questions so we can recommend an SEO approach for your industry and area.
Your answers0 of 4
We recommend
Small business SEO
The essentials for showing up on Google on a tight budget.
Small business SEO
We recommend
Real estate SEO
Projects and neighborhoods on Google.
What real estate SEO includes
Projects, areas, and content.
Projects
- A page per project with floor plans and construction updates.
- Structured data.
- Contact form and tour scheduling.
Areas
- Neighborhood and area guides.
- Searches by area and property type.
- Google profile for your sales office.
Content
- Financing, subsidies, and the buying process.
- Investment and appreciation.
- FAQs.
Real estate markets
How we adapt real estate SEO to each type of business, and what each one usually needs most.
New homes
Pre-construction projects.
Resale homes and rentals
The agency’s listings.
Vacation property investment
Buyers from other cities.
How we handle your real estate SEO
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Initial audit
We review your website’s technical health, content, links, and competition.
You: give us access to Search Console and Analytics
You get: an assessment and priorities -
Step 2: Keyword strategy
We decide which searches to target and which page answers each one.
You: confirm your priority services and products
You get: a keyword map -
Step 3: Technical and on-page optimization
We fix errors, speed, structure, titles, and content.
You: approve the changes to the website
You get: an optimized website -
Step 4: Content and authority
We create or improve content and build quality mentions and links.
You: share your business knowledge
You get: published content -
Step 5: Monthly measurement
We measure rankings, traffic, and organic leads, and adjust the plan.
You: review the report with us
You get: a report and next month’s plan
Relying on portals or having your own presence
Portals rank their brand, not yours.
Portals only
- Brand
- The portal’s.
- Competition
- Next to other projects.
- Data
- The portal's.
- Cost
- Pay per listing.
Your own SEO by PACOWEB
- Brand
- Yours.
- Competition
- Your project front and center.
- Data
- Yours.
- Cost
- A long-term channel you own.
Do your projects only show up on listing portals? Let’s build your own presence.
FAQ about real estate SEO
Does it work for projects that sell fast?
Area and brand pages keep working for future projects. SEO builds an asset that grows over time.
What happens when a property sells?
We decide how to handle sold listings so you don’t lose rankings.
Can you integrate our listings inventory?
Yes, if your real estate software allows exports or has an API.
Do you guarantee rankings?
No one can guarantee a position on Google, because the algorithm and the competition change; what we do guarantee is consistent work, best practices, and transparent reports.
What else is real estate SEO called?
Also searched for as real estate website SEO, SEO for housing developments, or SEO for home builders. It’s related to Google Business Profile, Google Maps, customer reviews, “near me” searches, and consistent contact details—topics we review with you when your project needs them.
Can’t find your question?
Related services
Services that pair well with this SEO work.
Get a quote for real estate SEO
Tell us whether you’re a developer or a real estate agency, plus your projects and cities.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields