Google profile
Reviews that influence Google Maps.
Local SEO for businessesOnline reputation: protect what people say about your US business
Before calling you, many people read your reviews on Google Maps and whatever shows up when they search your name. Online reputation management takes charge of that: it monitors mentions, sets up how to ask satisfied customers for reviews, responds thoughtfully to critical reviews, and strengthens the results that appear with your brand. Taking care of your digital reputation also helps your local SEO.
Updated:
- More real customer reviews
- Thoughtful, timely responses
- Monitoring your name across the web
Your reputation, well protected
10 years building for businesses
What reputation management includes
Monitoring, reviews, and responses.
Monitoring
- Alerts for mentions of your brand.
- Review of what shows up when people search for you.
- Monthly rating report.
Reviews
- A process for requesting customer reviews.
- Links and QR codes for leaving a review.
- Templates for your team.
Response
- Tone guide for replies.
- Replies to reviews on Google and social media.
- Protocol for critical reviews.
Reacting or managing
Many businesses only look at their reviews when a bad one comes in.
Reacting when there’s a problem
- New reviews
- They trickle in on their own, and there are few.
- Replies
- Late or defensive.
- Visibility
- No control.
- Local impact
- None.
Reputation management with PACOWEB
- New reviews
- Requested through a process.
- Replies
- On time and in a defined tone.
- Visibility
- Constant monitoring.
- Local impact
- Supports your ranking on Google Maps.
Have reviews you’re not sure how to answer? Let’s talk.
Where we manage your reputation
The places that carry the most weight.
Social media
Public comments and messages.
Social media management for businessesResults for your name
What shows up when people search for your brand.
Point of sale
Materials for requesting reviews in-store.
How we protect your reputation
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
-
Step 1: Assessment
We get to know your brand, your audience, and what’s working today.
You: share access and goals
You get: an assessment and opportunities -
Step 2: Plan
We define messages, formats, calendar, and KPIs.
You: approve the plan
You get: a content calendar -
Step 3: Production and publishing
We create, publish, and manage your community.
You: approve the creative
You get: published content -
Step 4: Reporting and improvement
We measure reach, engagement, and leads, and adjust.
You: review results
You get: a monthly report
Industries where reputation makes the call
Every industry needs something different. These are the online reputation cases we handle most.
Restaurants
The rating decides the visit.
Clinics and medical practices
Trust before booking.
Hotels
Reviews on Google and travel platforms.
What kind of SEO does your business need? Find out in a minute
Four questions so we can recommend an SEO approach for your industry and area.
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Online reputation and review management FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Can you delete negative reviews?
You can only ask Google to remove reviews that violate its policies, such as insults or spam. Legitimate criticism isn’t deleted: it gets a good response and is offset by more real reviews.
Do you buy reviews?
No. Fake reviews violate Google’s policies and can get your profile suspended.
How do I get more reviews?
By asking at the right moment, with a direct link, and without offering anything in return. We’ll help you set up that process with your team.
Do you reply on behalf of my business?
Yes, in a tone agreed on with you. We check sensitive cases with you before posting.
What else is online reputation management called?
People also search for it as Google review management, ORM, online reputation management, digital reputation, or responding to negative reviews. It’s closely related to Google Business Profile, Google Maps, customer reviews, near me searches, and consistent contact information, which we review with you when the project needs them.
Related services
Services that pair well with this SEO work.
Get a quote for reputation management
Tell us your business name, how many locations you have, and what your reviews look like today.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields