Social media management for businesses in the US
We manage your business’s social media with a strategy: we define what to say and to whom, plan a calendar, design the posts, publish them, and engage with your community. Every month, we show you which content worked and how many leads came in, so social media contributes to your business instead of being just another chore.
Updated:
- Strategy and calendar
- Design and publishing
- An engaged community
Your social media, active and with a purpose
900+ projects delivered
What social media management includes
Planning, production, and community.
Strategy
- Goals for each network.
- Content pillars.
- Brand voice.
Production
- Monthly calendar.
- Graphic and carousel design.
- Captions and hashtags.
Community
- Replies to comments and messages.
- Handing off customers to sales.
- Monthly report.
Posting when you can, or professional management
Neglected social media accounts send the wrong message.
| Aspect | Posting when you can | PACOWEB management |
|---|---|---|
| Consistency | Irregular. | Calendar. |
| Image | Improvised posts. | Consistent identity. |
| Community | Unanswered messages. | Engaged. |
| Results | Unknown. | Measured. |
Are your social media accounts neglected or directionless? We’ll help you get them organized.
Networks we manage
The ones your audience uses.
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Instagram
Visual content and reels.
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Facebook
Community and reach.
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LinkedIn
Corporate brand.
How we manage your social media
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Assessment
We get to know your brand, your audience, and what’s working today.
You: share access and goals
You get: an assessment and opportunities -
Step 2: Plan
We define messages, formats, calendar, and KPIs.
You: approve the plan
You get: a content calendar -
Step 3: Production and publishing
We create, publish, and manage your community.
You: approve the creative
You get: published content -
Step 4: Reporting and improvement
We measure reach, engagement, and leads, and adjust.
You: review results
You get: a monthly report
Social media by industry
Here’s how we adapt social media management to each type of business, based on what each one usually needs most.
Food and dining
Dishes, promotions, and events.
Education
Student life and programs.
B2B services
Authority on LinkedIn.
What do you need in social media and marketing? Find out in a minute
Three questions to point you in the right direction.
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Content creation
Social media management for businesses FAQ
How many posts are included?
It depends on the plan; we set a sustainable monthly volume based on your goals.
Do you reply to messages?
Yes, during the agreed hours (Bogotá time, UTC-5), and we pass the sales leads on to you.
Does it include paid ads?
Ad spend is quoted separately and paid directly to the platforms.
Do I need to approve everything?
Yes. The calendar and posts are approved before they go live.
What else is social media management called?
People also search for it as community manager, social media management, or social media for businesses. It’s closely related to social media, community management, content calendars, digital marketing, and Instagram and Facebook, which we review with you when the project needs them.
Can’t find your question?
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Get a quote for social media management
Tell us which networks you’re on, how often you post, and what you want to achieve.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.