ASO: help people find your app on the App Store and Google Play
Publishing an app doesn’t mean people will find it. ASO, or App Store Optimization, is SEO for app stores: it works on the name, subtitle, description, keywords, icons, screenshots, and reviews. We optimize your listing on Google Play and the App Store so it shows up in store searches and people who see it want to install it.
Updated:
- More visibility inside the store
- A listing that makes people want to install
- Reviews managed methodically
Make your app easier to find
900+ projects delivered
What ASO includes
Visibility and conversion in the store.
Keywords
- Real searches inside each store.
- Optimized name and subtitle.
- App Store keyword field.
Listing
- Screenshots that explain the value.
- Icon and preview video.
- Long and short descriptions.
Reputation
- A strategy for getting reviews.
- Replies to reviews.
- Rating and version tracking.
How we handle your app’s ASO
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Initial audit
We review your website’s technical health, content, links, and competition.
You: give us access to Search Console and Analytics
You get: an assessment and priorities -
Step 2: Keyword strategy
We decide which searches to target and which page answers each one.
You: confirm your priority services and products
You get: a keyword map -
Step 3: Technical and on-page optimization
We fix errors, speed, structure, titles, and content.
You: approve the changes to the website
You get: an optimized website -
Step 4: Content and authority
We create or improve content and build quality mentions and links.
You: share your business knowledge
You get: published content -
Step 5: Monthly measurement
We measure rankings, traffic, and organic leads, and adjust the plan.
You: review the report with us
You get: a report and next month’s plan
Where we work on your app
Each store has its own rules.
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Listings in multiple languages
One listing per country.
Web SEO or ASO
They’re two different search engines with different rules.
Website SEO
- Where people search
- Google and other search engines.
- What gets optimized
- Pages, content, and links.
- Goal
- Visits and leads.
- Key signal
- Authority and relevance.
App ASO
- Where people search
- Google Play and the App Store.
- What gets optimized
- Name, listing, screenshots, and reviews.
- Goal
- Installs.
- Key signal
- Rating and listing conversion.
Is your app getting few organic downloads? Let’s review its listing.
What does your site need to rank? Find out in a minute
Four questions to find out whether your priority is technical SEO, content, or full-service SEO management.
We recommend
Technical SEO
We recommend
Title tags and meta descriptions
We recommend
Core Web Vitals
Apps that often need ASO
Here’s how we adapt ASO to each type of business, based on what each one usually needs most.
Bookings and appointments
Searches by service and city.
Finance and payments
Trust and reviews carry a lot of weight.
Education
Content by topic and level.
ASO (app store optimization) FAQ
What is ASO?
It’s optimizing an app’s store listing so it shows up in store searches and turns more visits into installs.
Does it help if my app is already published?
Yes. We improve your current listing and measure the effect of each change on impressions and installs.
Do reviews matter?
Yes. Your rating and number of reviews affect both visibility and the decision to install.
Do you guarantee the top spot in the store?
No. App stores change their algorithms, and the competition shifts. What we do guarantee is a methodical process and clear reports.
How much does it cost?
It depends on whether it’s one store or two, the languages, and whether you need new screenshots designed.
What else is ASO for apps called?
People also search for it as App Store Optimization, app ranking, SEO for mobile apps, or more app downloads. It’s closely related to organic search rankings, on-page SEO, indexing, Core Web Vitals, structured data, and Search Console, which we review with you when the project needs them.
Can’t find your question?
Related services
Services that pair well with this SEO work.
Get a quote for your app’s ASO
Send us the link to your app on Google Play or the App Store and tell us what you want to improve.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.