Google AI Overviews
Summaries above the results.
SEO for AI search and generative answers
More and more people ask ChatGPT, Gemini, or Perplexity before they search Google, and Google now answers with AI Overviews. These tools summarize what they find and cite a few sources. SEO for AI search, also called GEO, works to make your brand one of those sources: clear, verifiable content, structured data, well-defined entities, and consistent mentions across the web.
Updated:
- Content that’s easy for AI to cite
- A consistent brand across the web
- Tracking mentions in AI assistants
Your brand in AI answers
10 years building for businesses
What SEO for AI includes
Get your brand ready for generative search.
Content
- Direct answers to real questions.
- Your own data and clear sources.
- Unambiguous service pages.
Technical signals
- Organization and service structured data.
- Crawling allowed for the bots that benefit you.
- Consistent company information.
Monitoring
- Test questions across several assistants.
- Log of citations and mentions.
- Adjustments based on what we observe.
Where we work on your visibility
These are the most common SEO for AI options and what each one is for.
ChatGPT and Perplexity
Answers with cited sources.
Gemini and Copilot
Assistants built into other tools.
Local recommendations
“Where can I find a…” questions in your city.
Local SEO for businessesWhat does your site need to rank? Find out in a minute
Four questions to find out whether your priority is technical SEO, content, or full-service SEO management.
Your answers0 of 4
We recommend
Technical SEO
Fix whatever keeps Google from properly crawling and indexing your website.
Technical SEO
We recommend
Title tags and meta descriptions
More clicks from Google search results.
Title tag and meta description optimization
We recommend
Core Web Vitals
The speed and experience Google measures.
Core Web Vitals optimization for SEO
How we get your brand ready for AI
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
-
Step 1: Initial audit
We review your website’s technical health, content, links, and competition.
You: give us access to Search Console and Analytics
You get: an assessment and priorities -
Step 2: Keyword strategy
We decide which searches to target and which page answers each one.
You: confirm your priority services and products
You get: a keyword map -
Step 3: Technical and on-page optimization
We fix errors, speed, structure, titles, and content.
You: approve the changes to the website
You get: an optimized website -
Step 4: Content and authority
We create or improve content and build quality mentions and links.
You: share your business knowledge
You get: published content -
Step 5: Monthly measurement
We measure rankings, traffic, and organic leads, and adjust the plan.
You: review the report with us
You get: a report and next month’s plan
Traditional SEO or SEO for AI
One doesn’t replace the other: SEO for AI builds on a solid foundation of traditional SEO.
| Aspect | Traditional SEO | SEO for AI search |
|---|---|---|
| Result | A link in the list. | A citation or mention in an answer. |
| Content | Built to rank a page. | Built to be summarized and cited. |
| Signals | Links and relevance. | Entities, consistency, and verifiable sources. |
| Measurement | Rankings and clicks. | Presence in answers and referral traffic. |
Want to know what AI says about your company? Let’s test it.
Businesses already seeing the impact
How we adapt SEO for AI to each type of business, and what each one usually needs most.
B2B services
Buyers who ask AI for comparisons.
Software and technology
Questions about tools and alternatives.
Healthcare
Questions people look up before seeing a doctor.
FAQ about SEO for AI search (ChatGPT, Gemini, AI Overviews)
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
What is GEO?
Generative Engine Optimization: optimizing your content and brand so generative AI engines use it as a source in their answers.
Can you make ChatGPT always recommend me?
No. Nobody controls what an AI answers, and the models keep changing. What we do is improve your odds with best practices and measure the results with regular tests.
Do I have to stop doing Google SEO?
No. Much of what AI assistants read comes from pages that already rank well in search engines.
How is it measured?
With a set of questions we test every month across several assistants, plus the traffic those tools send to your website.
How much does it cost?
It depends on the current state of your SEO and the content that needs to be created. We define it after an initial review.
What else is SEO for AI called?
Also searched for as GEO, generative engine optimization, ranking in ChatGPT, SEO for AI Overviews, or showing up in AI answers. It’s related to organic search rankings, on-page SEO, indexing, Core Web Vitals, structured data, and Search Console—topics we review with you when your project needs them.
Related services
Services that pair well with this SEO work.
Get a quote for SEO for AI
Tell us about your company and the questions you’d like AI to answer by mentioning you.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields