SEO migration: change your site without losing Google traffic
Changing your domain, platform, or design is one of the riskiest moments for SEO. If old URLs aren’t redirected properly, Google loses track of the pages that brought you customers. We support your website migration from before launch: URL inventory, 301 redirect map, testing in a staging environment, and monitoring in the weeks that follow to protect your rankings.
Updated:
- A full inventory before any change
- Tested redirects
- Post-launch monitoring
Move your website without losing your way
900+ projects delivered
Migrations we support
Each one with its own risk.
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Domain change
A new brand or a new domain.
What an SEO migration includes
Before, during, and after.
Before
- Inventory of URLs with traffic and links.
- Copy of titles, content, and structured data.
- 301 redirect map.
Launch
- Testing in a staging environment.
- robots.txt and noindex review.
- Sitemap submission and change of address in Search Console.
After
- 404 error tracking.
- Traffic and ranking comparison.
- Quick fixes.
How we handle your migration
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
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Step 1: Initial audit
We review your website’s technical health, content, links, and competition.
You: give us access to Search Console and Analytics
You get: an assessment and priorities -
Step 2: Keyword strategy
We decide which searches to target and which page answers each one.
You: confirm your priority services and products
You get: a keyword map -
Step 3: Technical and on-page optimization
We fix errors, speed, structure, titles, and content.
You: approve the changes to the website
You get: an optimized website -
Step 4: Content and authority
We create or improve content and build quality mentions and links.
You: share your business knowledge
You get: published content -
Step 5: Monthly measurement
We measure rankings, traffic, and organic leads, and adjust the plan.
You: review the report with us
You get: a report and next month’s plan
What does your site need to rank? Find out in a minute
Four questions to find out whether your priority is technical SEO, content, or full-service SEO management.
We recommend
Technical SEO
We recommend
Title tags and meta descriptions
We recommend
Core Web Vitals
Common situations
When this service makes sense.
Mergers and rebrands
Merging two websites into one.
Stores switching platforms
Thousands of products and categories.
Websites adding languages
A new structure for each country.
Prevent vs. recover
Organic traffic recovery fixes a drop that has already happened; this service prevents it.
Migrating without an SEO plan
- Old URLs
- They end up as 404 errors.
- Content
- Lost in the switch.
- Issue detection
- Weeks later.
- Traffic
- A common drop.
Migrating with PACOWEB
- Old URLs
- Redirected one by one.
- Content
- Kept or improved.
- Issue detection
- Within the first few days.
- Traffic
- A controlled transition.
Changing your website? Call us before you go live.
Website migration without losing SEO rankings FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
When should I contact you?
Ideally, before you design the new structure, so the URL plan is built in from the start.
Is it normal to lose some traffic?
There may be some fluctuations in the first few weeks. With a good plan, they’re usually short; without one, the drop can last for months.
What if I already migrated and lost traffic?
In that case, the right service is organic traffic recovery, which diagnoses and fixes the drop.
Do you work with the team building the new website?
Yes. We can work with your developer or build the website ourselves.
How much does it cost?
It depends on the number of URLs, the type of change, and how many weeks of monitoring you need.
What else is SEO migration called?
Also known as SEO migration, domain change without losing SEO, 301 redirects, or website redesign without losing rankings. It’s related to organic rankings, on-page SEO, indexing, Core Web Vitals, structured data, and Search Console, topics we review with you when your project needs them.
Related services
Services that pair well with this SEO work.
Which of these services do you need?
Drops in Google: these services are related, but they solve different problems. Choose based on what you need.
- If you need to recover from a manual or algorithmic penalty: Google penalty recovery
- If you need to recover traffic that dropped for other reasons: Organic traffic recovery
- If you need to change your website or domain without losing rankings: Website migration without losing SEO rankings (you are here)
Get a quote for your SEO migration
Tell us what you’re going to change, when you plan to launch, and how many pages your current website has.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.