New brand
Businesses that are just starting out or launching a product.
Branding for US businesses that want a consistent look
Your brand is what people remember about you, and it's built at every touchpoint. Branding first defines what your company stands for and how it speaks, then turns that into a visual identity: logo, colors, typefaces, image style, and applications. We design your brand identity and document it in a brand guide so your website, social media, and campaigns look and sound the same.
Updated:
- A brand with a clear message
- Consistent visual identity
- Brand guidelines ready for your team
A brand people recognize
900+ projects delivered
What branding includes
From strategy to brand guidelines.
Strategy
- Purpose, audience, and differentiator.
- Personality and tone of voice.
- Competitor brand analysis.
Visual identity
- Logo and its variations.
- Color palette and fonts.
- Icon and image style.
Apps
- Brand guidelines.
- Social media templates.
- Stationery and basic materials.
Brand projects we do
Based on your starting point.
Brand refresh
Update it without losing what people already recognize.
Brand guidelines
Organize a brand that already exists.
What do you need in social media and marketing? Find out in a minute
Three questions to point you in the right direction.
Your answers0 of 3
We recommend
Small business marketing agency
One team for your website, social media, SEO, and ads.
Digital marketing agency for small businesses
We recommend
Social media management
Planning, publishing, and community management.
Social media management for businesses
We recommend
Content creation
Graphics, carousels, and videos for your social media.
Social media content creation
How we build your brand
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
-
Step 1: Assessment
We get to know your brand, your audience, and what’s working today.
You: share access and goals
You get: an assessment and opportunities -
Step 2: Plan
We define messages, formats, calendar, and KPIs.
You: approve the plan
You get: a content calendar -
Step 3: Production and publishing
We create, publish, and manage your community.
You: approve the creative
You get: published content -
Step 4: Reporting and improvement
We measure reach, engagement, and leads, and adjust.
You: review results
You get: a monthly report
A logo or a brand identity
A logo solves only part of the problem; a complete identity defines how it’s used everywhere.
Logo only
- Scope
- A single file.
- Strategy
- None.
- Use across materials
- Everyone applies it their own way.
- Consistency
- It varies by channel.
Branding with PACOWEB
- Scope
- A complete system with rules.
- Strategy
- A defined message and tone.
- Use across materials
- Guidelines and templates.
- Consistency
- The same on your website, social media, and ads.
Does your brand look different everywhere it appears? Let’s bring it together.
Brands we’ve worked with
A few of the businesses we’ve worked with on branding, and what we prioritized for each.
Retailers and startups
A first professional brand.
Service businesses
A refresh to look more established.
Manufacturing
Technical brands with applications on the plant floor and on packaging.
Branding and brand identity FAQ
How long does a branding project take?
It depends on the scope. A complete identity usually takes several weeks, with rounds of revisions agreed on from the start.
Do I get the editable files?
Yes. We deliver the logo in vector and web formats, along with the brand guidelines.
Can you help with the name?
Yes, we can handle naming. Checking trademark registration with the US Patent and Trademark Office is up to you or your attorney.
How much does it cost?
It depends on whether it’s a new brand or a refresh, how many applications you need, and whether naming is included.
What else is branding called?
People also search for it as corporate identity design, brand creation, logo design and brand guidelines, or visual identity. It’s closely related to social media, community management, content calendars, digital marketing, and Instagram and Facebook, which we review with you when the project needs them.
Can’t find your question?
Related services
Services that pair well with this SEO work.
Get a quote for your brand project
Tell us what your business does, whether you already have a logo, and where you’ll use the brand.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields