Reels and TikToks
Vertical videos just a few seconds long.
TikTok advertisingReels and video marketing for your brand in the US
Short-form video gets more organic reach on social media than any other format today. But a reel that works needs a strong opening shot, a clear message in a few seconds, and captions, because many people watch with the sound off. Our video marketing covers scripting, filming, editing, and adapting each piece to every platform: Instagram Reels, TikTok videos, YouTube Shorts, and videos for your website.
Updated:
- Scripts built to hold attention
- Formats for each network
- Captions and editing included
Your brand in motion
10 years building for businesses
Videos we produce
These are the most common video marketing options and what each one is for.
Team and behind-the-scenes videos
They show who's behind the brand.
Product demos
Your product in real use.
YouTube videos
Longer tutorials and explainers.
YouTube SEOWhat video marketing includes
From script to post.
Pre-production
- Ideas and scripts for each goal.
- Shooting plan.
- Publishing calendar.
Production
- Filming at your office or store.
- Product and team shots.
- Careful audio and lighting.
Editing
- Well-paced editing for each platform.
- Captions and on-screen text.
- Vertical and horizontal versions.
How we produce your videos
SEO takes months, not days. That’s why we organize it in clear stages, with priorities based on impact and a monthly report that shows what was done and what’s changing.
-
Step 1: Assessment
We get to know your brand, your audience, and what’s working today.
You: share access and goals
You get: an assessment and opportunities -
Step 2: Plan
We define messages, formats, calendar, and KPIs.
You: approve the plan
You get: a content calendar -
Step 3: Production and publishing
We create, publish, and manage your community.
You: approve the creative
You get: published content -
Step 4: Reporting and improvement
We measure reach, engagement, and leads, and adjust.
You: review results
You get: a monthly report
What do you need in social media and marketing? Find out in a minute
Three questions to point you in the right direction.
Your answers0 of 3
We recommend
Small business marketing agency
One team for your website, social media, SEO, and ads.
Digital marketing agency for small businesses
We recommend
Social media management
Planning, publishing, and community management.
Social media management for businesses
We recommend
Content creation
Graphics, carousels, and videos for your social media.
Social media content creation
Businesses that win with video
Here's how we tailor video marketing to each type of business, based on what each one usually needs most.
Restaurants
Dishes, kitchen, and atmosphere.
Real estate agencies
Project walkthroughs.
Field service businesses
Before and after a job.
Shooting on your phone vs. having a video plan
You can shoot on a phone; what makes the difference is the script and the editing.
Improvised videos
- Home
- Slow.
- Message
- Scattered.
- Format
- The same video for every platform.
- Consistency
- Whenever there's time.
Video marketing with PACOWEB
- Home
- A hook in the first second.
- Message
- One idea per video.
- Format
- Adapted to each platform.
- Consistency
- Monthly calendar.
Want to start posting videos consistently? Let's build the plan.
Video marketing and reels FAQ
Do you film at my business?
In the United States we work remotely: you or a local videographer shoot following our script, and we edit the footage you send us.
Do I have to appear in the videos?
It's not required, although videos with real people usually connect better. We'll find a format you're comfortable with.
How many videos a month do you recommend?
It depends on your budget and your platforms. A few videos posted consistently beats a lot one month and none the next.
How is this different from social media content creation?
That service covers graphics, carousels, and simple videos. This one is dedicated to video only, with more polished scripting, filming, and editing.
How much does it cost?
It depends on the number of videos, the number of filming days, and the level of editing.
What else is video marketing called?
It's also searched as reel production, social media videos, short TikTok videos, or corporate videos. The service ties in with social media, community management, content calendars, digital marketing, and Instagram and Facebook, which we review with you when the project calls for it.
Can’t find your question?
Related services
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Get a quote for your videos
Tell us which platforms you post on, how many videos you want each month, and where your business is located.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields