Promoted pin
Your location highlighted on the map.
Google Maps advertising so nearby customers find you in the US
When someone searches for “hardware store near me” or “vet open now,” they look at the map before anything else. With Google Maps ads, your business stands out on that map, with buttons to call, get directions, and see your hours. We connect your Business Profile to Google Ads, set your coverage radius, and track calls and direction requests. It's local Google advertising built to bring people to your door.
Updated:
- You stand out on the map in your area
- Calls and direction requests tracked
- A coverage radius that fits you
Your business, visible on the map
900+ projects delivered
What Google Maps ads include
Profile, campaign, and tracking working together.
Business Profile
- Review of category, hours, and photos.
- Linking your profile to Google Ads.
- Consistent contact information.
Local campaign
- Radius or coverage areas.
- The hours when people search for you most.
- Multiple locations if you have them.
Measurement
- Calls from the ad.
- Direction requests.
- Report by location or neighborhood.
Local formats we manage
Based on how many locations you have and what you want to achieve.
Local search
Text ads for nearby searches.
Google Ads search campaignsMultiple locations
Each location with its own budget.
Neighborhood small businesses
A simple start with a small budget.
Google advertising for small businessesWhich Google campaign is right for you? Find out in a minute
Four questions to decide whether to start with Search, Shopping, Display, or YouTube.
Your answers0 of 4
We recommend
Full-service Google Ads management
All your Google campaigns managed and optimized.
Google Ads management
We recommend
Google Ads for small businesses
Start with a small budget and measurable results.
Google advertising for small businesses
We recommend
Search campaigns
Show up when your customer searches for what you sell.
Google Ads search campaigns
How we put your business on Google Maps
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Free profile or Maps ads
Your Business Profile is the foundation; the ad puts you in front when competitors are just as close.
Business Profile only
- Position
- Depends on reviews and proximity.
- Control
- Little control over when you show up.
- Measurement
- Basic profile stats.
- Cost
- Free.
Profile plus Maps ads
- Position
- Featured in your radius.
- Control
- Set hours and areas.
- Measurement
- Calls and direction requests by campaign.
- Cost
- You pay per interaction.
Does your competition show up first on the map? Let’s review your profile and your area.
Businesses that get the most out of Maps
Where proximity drives the purchase.
Auto repair shops and hardware stores
Urgent searches a few blocks away.
Veterinary clinics and pharmacies
People who need service right now.
Hair salons and spas
Customers who choose based on proximity and photos.
Google Maps ads for local businesses FAQ
Do I need a Google Business Profile?
Yes. Maps ads pull from your verified profile; if you don’t have one or it’s incomplete, we set it up first.
How much does it cost to advertise on Google Maps?
It depends on your city, your category, and how many businesses compete in your radius. Ad spend is paid directly to the platform and is separate from our management fee.
Does this improve my organic ranking on Maps?
Not directly. The ad gives you a paid placement; your organic position depends on your profile, reviews, and local SEO, which we handle separately.
Does it work if I serve customers at their location and don’t have a storefront?
Yes. It can be set up as a service area without showing your exact address, with some format limitations.
What other names are used for Google Maps ads?
Also known as Google Maps advertising, Google local ads, a promoted pin on Google Maps, or showing up first on Maps. It’s related to Google Ads, the Search Network, Performance Max, YouTube Ads, keywords, and cost per click, topics we review with you when the project calls for them.
Can’t find your question?
Related services
Services that often complement this campaign.
Get a quote for your Google Maps ads
Tell us how many locations you have, which neighborhoods you serve, and whether your Business Profile is already verified.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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