First release
Your app goes live for the first time.
Your app, live in the app stores
Finishing the app is only one part; getting Apple and Google to approve it is another. We help you publish your app on the App Store and Google Play: we create or review the developer accounts, prepare listings, screenshots, and copy, disclose the data the app uses, and respond to reviewers. If your app was rejected, we review the reason and adjust it, even if we didn’t build it.
Updated:
- Accounts in your company’s name
- Listings that explain and convince
- Rejections handled and resolved
From finished to available in the stores
10 years building for businesses
What publishing your app includes
Everything the stores ask for, in order.
Accounts
- Developer account setup or review.
- Business verification.
- Access for your team.
App listing
- Name, description, and keywords.
- Screenshots and feature graphic.
- Age rating and category.
Compliance
- Published privacy policy.
- Data and permissions disclosure.
- Responses to review feedback.
Publishing on your own vs. with expert support
You can publish on your own; the risk lies in rejections and the details the stores review.
Publishing on your own
- Requirements
- You have to figure them out as you go.
- Rejections
- Technical messages that are hard to interpret.
- Listing
- Improvised copy and screenshots.
- Ownership
- Sometimes it ends up in the name of whoever uploaded it.
Publishing with PACOWEB
- Requirements
- Checklist from the start.
- Rejections
- We translate and fix them.
- Listing
- A listing designed to be found and to convince.
- Ownership
- Always in your company’s name.
Is your app already in the stores but hardly anyone finds it? We review the listing and the keywords.
Situations where we help
You come with the finished app or a specific problem.
Rejected app
We fix what the store asked for.
Updates
New versions published without setbacks.
App maintenance and supportPrivate distribution
Apps for your team only.
Internal business app developmentHow we publish your app
We design before we code, deliver in versions you can test on your phone, and support you through launch and later improvements.
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Step 1: Discovery
We define users, goals, must-have features, and what can wait for a second version.
You: tell us about the idea and your users
You get: the scope of the first version -
Step 2: UX/UI design
We create the screen flow and a clickable Figma prototype to validate it before coding.
You: test the prototype on your phone
You get: an approved prototype -
Step 3: Sprint-based development
We build in short cycles and deliver installable test versions.
You: test each version
You get: a working test app -
Step 4: Testing and publishing
We test on multiple devices and publish on Google Play, the App Store, or your own domain.
You: give us access to your store accounts
You get: a published app -
Step 5: Ongoing improvement
We measure usage, fix issues, and plan the next versions.
You: share your feedback
You get: a release plan and support
Who hires us for this service
Not just our development clients.
Startups
First launch with a committed date.
Companies with their own app
In-house team with no app store experience.
Independent developers
A finished app that needs to pass review.
What does your app need in design or maintenance? Find out in a minute
Three questions to find out whether your priority is to design, redesign, modernize or maintain.
Your answers0 of 3
We recommend
UI/UX design
A clear experience and an interface with its own identity for your app.
App UI/UX design
We recommend
Enterprise software interfaces
Data-dense screens that are easy to understand and fast to use.
Enterprise software UI design
We recommend
Figma prototype
Click through your app before a single line of code is written.
App prototyping in Figma
We recommend
Modernize your app
Modern technology without losing data or users.
Legacy app modernization
We recommend
Maintenance and support
Updates, fixes and new features on a plan.
App maintenance and support
FAQ about App Store and Google Play publishing
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
How long do Apple and Google reviews take?
It varies: it can take a few hours or several days, and a new account usually takes longer. That’s why it’s not a good idea to publish on launch day.
Why do apps get rejected?
The most common reasons are crashes on launch, unjustified permissions, a missing privacy policy, incomplete features, or an app that looks like just a website.
Whose name is the app under?
In your company’s name. We create the accounts with your information and you give us collaborator access, so the app is yours.
Can you publish an app you didn’t develop?
Yes. We review the code and the build, and if something is blocking approval, we tell you what needs to be fixed.
What do I need to have ready?
Your company’s legal information, a business email, the logo, the compiled app, and a privacy policy. If anything is missing, we help you prepare it.
What else is app publishing called?
People also search for this as upload an app to Google Play, publish an app on the App Store, mobile app publishing, or app rejected by Apple. It relates to Figma prototypes, wireframes, usability testing, technical support, and updates, topics we review with you when your project needs them.
Related services
Services that often complement the development of this app.
Get a quote to publish your app
Tell us whether the app is ready, whether you have developer accounts, and whether any store has rejected it.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields