Bing search
Text ads in search results.
Microsoft Ads (Bing) advertising in the United States
Lots of people search from their work computer with Edge and Bing without realizing it. Microsoft Ads, formerly Bing Ads, shows your ads on that search engine and across its partner network. It usually has less competition than Google and an office-based audience. We import what already works in your Google account, adapt it, and measure it separately, so you know whether this channel brings in customers or not.
Updated:
- An audience you don’t see on Google
- We import what already works
- Results measured separately
Desktop searches
10 years building for businesses
Where your ads appear
Microsoft’s network goes beyond search.
Audience network
Banners on partner sites.
Microsoft Shopping
Products with photo and price.
Alongside other channels
Coordinated with your current ads.
Multichannel ad campaign managementWhat Microsoft Ads management includes
An extra channel, set up with care.
Setup
- Selective import from Google Ads.
- Keyword and negative keyword tuning.
- UET tracking tag installed.
Segmentation
- Business hours.
- Desktop devices.
- Audiences by company and industry when relevant.
Progress tracking
- Comparison with Google Ads.
- Cost per lead for the channel.
- A recommendation to continue, adjust, or pause.
How we launch your Microsoft Ads campaigns
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Which channel makes sense for you besides Google and Meta? Find out in a minute
Three questions to find out whether LinkedIn, TikTok, or a multichannel strategy fits you.
Your answers0 of 3
We recommend
Digital advertising agency
One team that plans, runs, and tracks all your advertising.
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LinkedIn Ads
Reach decision-makers by job title, company, and industry.
LinkedIn advertising
We recommend
Multichannel campaigns
All your channels with one goal and one budget.
Multichannel ad campaign management
Industries where Bing makes sense
Audiences who search from the office.
B2B suppliers
Buyers who request quotes during business hours.
Professional services
Managers looking for advice.
Executive education
Graduate programs and courses for professionals.
Copying Google as is vs. adapting for Microsoft
Importing everything in one click is fast, but it carries over settings that don’t fit.
Automatic import
- Keywords
- The same as Google’s.
- Bids
- Copied over.
- Measurement
- Often missing.
- Decision
- Keeps running without review.
PACOWEB’s adaptation
- Keywords
- Reviewed based on actual Bing volume.
- Bids
- Calibrated for this channel.
- Measurement
- UET tag and dedicated conversions.
- Decision
- We assess whether it’s worth it.
Already investing in Google and want to try another search engine? We’ll set up a measured test.
Microsoft Ads (Bing) advertising FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Does anyone really use Bing?
Yes, especially on corporate computers running Windows and Edge. The volume is smaller than Google’s, so we treat it as a complement.
What budget do I need?
It depends on how much people search for your service on Bing in your target countries; we estimate it before we start. Your ad spend is paid directly to the platform and is separate from our management fee.
Does it replace Google Ads?
No. We recommend it once Google is already working and you want more leads without driving up costs much.
Can I advertise in other countries?
Yes, country and language targeting works the same as in Google; it’s useful if you sell in the United States or Spain.
What other names is Microsoft Ads known by?
Also known as Bing Ads, Bing advertising, Microsoft Advertising, or Microsoft search ads. It ties in with LinkedIn Ads, TikTok Ads, B2B advertising, multichannel campaigns, and audience targeting, which we review with you when your project needs them.
Related services
Services that often complement this campaign.
Get a quote for your Microsoft Ads campaign
Tell us whether you already run Google Ads and which countries you want to advertise in.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
Your request0 of 6 required fields