Spotify
Between songs on the free tier.
Audio ads on Spotify, podcasts, and online radio in the US
People listen to music and podcasts while they drive, work out, or work, with the screen off. Spotify and digital audio advertising puts your message in that moment, targeted by age, city, and interests. We write the script for your spot, coordinate the voice-over, and run it on Spotify or other audio platforms, depending on availability in your country. It works for brand recall, not as a replacement for search.
Updated:
- Your brand in your customer’s ear
- Script and voice-over included
- Targeting by city and interests
Get your brand heard
10 years building for businesses
Where your ad can play
We choose based on your audience.
Podcasts
Inside shows in your niche.
Online radio
Stations that stream online.
Programmatic audio
Multiple platforms in one buy.
Programmatic advertisingWhich channel makes sense for you besides Google and Meta? Find out in a minute
Three questions to find out whether LinkedIn, TikTok, or a multichannel strategy fits you.
Your answers0 of 3
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Multichannel campaigns
All your channels with one goal and one budget.
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What audio advertising includes
From script to measurement.
Script
- A short message with a single idea.
- 15- and 30-second versions.
- A clear call to action.
Production
- Voice-over coordination.
- Music and mixing.
- Companion banner when the format allows it.
Publishing
- Targeting by age, city, and music genre.
- Frequency capping.
- Completed listens report.
Brands that sound good in audio
Industries where brand recall matters.
Restaurants and delivery
Lunchtime cravings.
Events and concerts
Listeners who already enjoy the genre.
Education
Young people who listen while they study.
How we produce and run your spot
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Traditional radio vs. digital audio
Radio reaches a lot of people; digital audio lets you choose who hears you and measure how many listened.
| Aspect | Traditional radio | Digital audio |
|---|---|---|
| Segmentation | By station and time slot. | By age, city, and interests. |
| Measurement | Audience estimates. | Listens and banner clicks. |
| Adjustments | Hard to change mid-campaign. | Can be changed in days. |
| Minimum investment | Varies by station. | Flexible depending on the platform. |
Do you have a brand that should stick in your audience’s head? We’ll help you with the script.
Spotify and digital audio advertising FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
Do Spotify Premium users hear my ad?
No. Audio ads play on the free tier; on Premium, only ads inside some podcasts apply.
Do I need to have the spot already recorded?
No need. We write the script and coordinate the voice-over; if you already have a spot, we review it for the digital format.
How much does it cost?
It depends on the platform, the city, and how many times you want people to hear you. Your ad spend is paid directly to the platform and is separate from our management fee.
How do I know if it worked?
We review completed listens, reach, and banner clicks, and cross-check them with branded searches and site visits over the same period.
What other names is audio advertising known by?
Also known as Spotify ads, podcast advertising, digital audio spots, or online radio advertising. It ties in with LinkedIn Ads, TikTok Ads, B2B advertising, multichannel campaigns, and audience targeting, which we review with you when your project needs them.
Related services
Services that often complement this campaign.
Get a quote for your audio campaign
Tell us who you want to reach and whether you already have a spot or we should start from the script.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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