Display
Banners on websites and apps.
Google Display campaignsProgrammatic digital media buying in the US
Programmatic advertising buys space on news sites, apps, video, and connected TV automatically, one impression at a time. Instead of negotiating with each publisher, a buying platform (DSP) decides where to show your ad based on the audience we define. Programmatic media works best for reach and brand recall at scale. We watch where your brand appears and show you which sites delivered results.
Updated:
- Reach across many media outlets at once
- Control over where your brand appears
- Well-defined audiences
Many media outlets, one single buy
900+ projects delivered
What programmatic buying includes
Planning, brand safety, and reporting.
Planning
- Goal: reach, traffic, or brand recall.
- Audiences by interest, context, or first-party data.
- Format selection.
Brand safety
- Site allowlists and blocklists.
- Sensitive content filters.
- Invalid traffic control.
Reports
- Real ad viewability.
- Performance by site and format.
- Budget reallocation recommendations.
How we plan your programmatic campaign
Before you spend a single dollar, we set up proper tracking and define who we’re talking to and what counts as a result. Then we launch, optimize every week, and report to you in plain language.
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Step 1: Assessment
We review your business, your competitors, your current accounts, and what a customer is worth to you.
You: give us access to your accounts
You get: an assessment and measurable goals -
Step 2: Tracking
We set up conversions, pixels, and Google Tag Manager to track forms, phone calls, and WhatsApp.
You: agree with us on what counts as a conversion
You get: working conversion tracking -
Step 3: Strategy and ads
We define audiences, keywords, and budget, and we create the ads.
You: approve the copy and creatives
You get: campaigns ready to launch -
Step 4: Launch and optimization
We launch and adjust bids, audiences, ads, and budget every week.
You: tell us about lead quality
You get: documented optimizations -
Step 5: Report and decisions
We show you cost per lead and per customer, and what to do next month.
You: review the report with us
You get: a clear monthly report
Programmatic formats
We choose based on your goal and your creative.
Video
Before or during video content.
Connected TV
Ads in TV apps.
Digital audio
Spots on audio platforms.
Spotify and digital audio advertisingGoogle Display vs. open programmatic
Google Display is a good start; programmatic expands inventory and control, but it takes a bigger budget.
Google Display
- Inventory
- Google’s network.
- Formats
- Banners and some video.
- Placement control
- Basic.
- Entry budget
- Low.
Programmatic with a DSP
- Inventory
- Multiple networks and media outlets.
- Formats
- Display, video, connected TV, and audio.
- Placement control
- Detailed lists and filters.
- Entry budget
- Higher.
Want broad reach without losing control over where your brand appears? Let’s talk about your media plan.
Which channel makes sense for you besides Google and Meta? Find out in a minute
Three questions to find out whether LinkedIn, TikTok, or a multichannel strategy fits you.
Your answers0 of 3
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Multichannel campaigns
All your channels with one goal and one budget.
Multichannel ad campaign management
Who uses programmatic
Brands that need reach with control.
Brand launches
Getting a product known fast.
Government agencies and public campaigns
Mass messaging in brand-safe placements.
Automotive and consumer goods
Brand recall with broad audiences.
Programmatic advertising FAQ
Can’t find your question?
Message an advisor and we’ll get back to you during business hours (Bogotá time, UTC-5).
What is a DSP?
It's the platform used to buy programmatic media. It sets who sees the ad, on which sites, and how much to pay for each impression.
How much should I invest?
It depends on the reach you want and the platform; programmatic has higher entry budgets than social media ads. Your ad spend is paid directly to the platform and is separate from our management fee.
Could my ad show up on inappropriate sites?
That risk exists on any open network. We reduce it with site lists, content filters, and placement report reviews.
Does it work for getting direct leads?
It performs best for reach and brand recall. For direct leads, we usually pair it with search and remarketing.
What other names is programmatic advertising known by?
Also known as programmatic buying, programmatic media buying, DSP, or automated display advertising. It ties in with LinkedIn Ads, TikTok Ads, B2B advertising, multichannel campaigns, and audience targeting, which we review with you when your project needs them.
Related services
Services that often complement this campaign.
Get a quote for your programmatic campaign
Tell us what you want to communicate, to which audience, and in which countries.
- 1You contact us through the form or on WhatsApp.
- 2We talk about your business and what you need.
- 3You get the proposal in writing, with scope, timeline, and price.
Request your proposal
We reply during business hours (Bogotá time, UTC-5), usually the same day.
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